Is black adam action figure profitable to sell on Amazon United States?

The niche generates $135K/yr across 102 tracked products. 27 of 28 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (46/100).

How competitive is the black adam action figure niche?

27 brands and 790 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in black adam action figure?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.1%.

When does demand for black adam action figure peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the black adam action figure niche?

Listings span $9.51–$263.62; the average listing price is $49.31 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.

black adam action figure

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Great$49.31

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good764.36

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Price range

Okay$9.51–$263.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$135K

$135K/yr · 652K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, black adam action figure is a $135K/yr Amazon United States market (652K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

black adam action figure market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $148K–$197K; units × avg price
Conversion rate: 0.4%
Avg BSR: #4,569
Page quality: 0%
Prime: 83%
Sponsored: 52%
Out of stock: 2.7%
Avg brand age: 41 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

790

Top-5 brand share

86%

Top 20: 98%

Top-5 click share

24%

Top 20: 55%

Open market

12%

McFarlane Toys39%
Marvel33%
TAMASHII NATIONS5%
Diamond Select Toys5%
Medicom4%
Kotobukiya1%
Open — no brand owns it (21 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top black adam action figure search terms

action figure statues233K/yr +10.3%0.2% conv.
magneto action figure65K/yr +17.8%0.3% conv.
mcfarlane marvel63K/yr +9.9%0.4% conv.
marvel statue62K/yr +9.4%0.2% conv.
marvel legends magneto43K/yr +9.7%0.2% conv.
marvel statues33K/yr -10.6%0.4% conv.
diamond select statue30K/yr -9.0%0.0% conv.
mcfarlane marvel statues27K/yr -30.1%0.3% conv.
magneto marvel legends15K/yr +28.2%0.2% conv.
mcfarlane toys marvel17K/yr +10.2%0.4% conv.

All search terms

Top black adam action figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McFarlane Toys - Marvel Magneto 1:10th Scale Collectible with Scene (X-Men #1)

McFarlane Toys$46.884.7★205 rev

Marvel X-Men 6-inch Legends Series Marvels Magneto

Marvel$62.974.7★353 rev

Marvel Legends Series Magneto X-Men 97 Collectible 6-Inch Action Figure

Marvel$23.864.8★527 rev

MAFEX No.179 Magnito (Original Comic Ver.) Total Height: Approx. 6.3 inches (160 mm) Non-Scale Pre-Painted Action Figure

Medicom$130.764.9★105 rev

TAMASHII NATIONS - Naruto Shippuden - Naruto Uzumaki -The Jinchuriki Entrusted with Hope Bandai Spirits S.H.Figuarts Action Figure

TAMASHII NATIONS$35.424.6★4,571 rev

Newest

by launch date

McFarlane Toys- Marvel Spider-Man (Spider-Man #6) 1:10th Scale Collectible with Scene

McFarlane Toys$21.0028 rev

6mo ago

McFarlane Toys- Marvel The Lizard 1:10th Scale Collectible with Scene (Spider-Man #2)

McFarlane Toys$26.1723 rev

6mo ago

McFarlane Toys- Marvel Rivals Venom 1:6th Scale Collectible

McFarlane Toys$53.4752 rev

8mo ago

McFarlane Toys- Marvel Rivals The Hulk 1:6th Scale Collectible (Green or Gray Variant)

McFarlane Toys$54.1899 rev

8mo ago

McFarlane Toys - Marvel Spider-Man #1 Corner Box Collectible

McFarlane Toys$30.1765 rev

12mo ago

What buyers say about black adam action figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“High quality, came in great condition”

Collectibles13%

“Great addition to my collection”

Value For Money13%

“Amazing Value”

Fun/Entertainment Experience11%

“Fun toy”

Gifting Purpose7%

“It was a gift”

Advertised Vs Actual Product6%

“Just as advertised”

Size-Overall5%

“Good size”

Durability4%

“Super durable toy”

Strength3%

“Pretty sturdy”

Design-Overall3%

“Super cool design”

What buyers complain about

Durability19%

“Breaks easily”

Quality-Overall14%

“priced too high for such low quality”

Size-Overall9%

“little small”

Value For Money7%

“These arent inexpensive”

Color4%

“Not the color that was advertised”

Assembly/Installation3%

“Tiny tiny parts it takes a lot to put them all together”

Strength3%

“Broke very easily unfortunately”

Defective Material/Parts2%

“Pieces on this model aren't done well”

Material Quality2%

“This is very thin plastic”

Fun/Entertainment Experience2%

“Not real happy with this toy”

Top return reasons

Defective Material/Parts25%

Size-Overall14%

Value For Money13%

Advertised Vs Actual Product7%

Quality-Overall5%

Add-Ons/Attachments4%

Leak-Proof4%