Birthday Stickers
Birthday Stickers shows low returns (1.1%), but prices mostly outside the sweet spot ($3.30–$10.11) keeps it on the watch list.
Flapen Score
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Is Birthday Stickers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Birthday Stickers is a $251K/yr Amazon United States market (660K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.
Birthday Stickers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +9.5% over the last 90 days and 5.8% of searches end in a purchase.
$251K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 38 products
Top Birthday Stickers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LINAYE 24 Sheets Happy Birthday Stickers - 730 Counts Small & Large Sizes Perfect for Birthday Party Decorations & Gifts
- Price
- $7.91
- Rating
- 4.8/5
- Reviews
- 1,190
- Age
- 3y ago
Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in
- Price
- $7.72
- Rating
- 5.0/5
- Reviews
- 49
- Age
- 9mo ago
300PCS Happy Birthday Stickers Birthday Stickers for Kids and Adults Birthday Party Supplies for Guitars Laptops and Water Bottles
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 9mo ago
Happy Birthday Stickers Round Happy Birthday Stickers Waterproof Self Adhesive Stickers Happy Birthday with 500 pcs Label Rolls (1.5 Round - 500 Labels Per Roll) for Party Decoration Adults
- Price
- $6.98
- Rating
- 4.7/5
- Reviews
- 563
- Age
- 4y ago
50Pcs Birthday Happy Party Decoration Decals for Water Bottles Cute Gifts Rewards Laptops Bumpers Scrapbook Bags Graffiti Sticker Stickers for Teens Adults Party SuppliesColourful-5
- Price
- $3.54
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 9mo ago
Trending
90-day click momentum
500 PCS Happy Birthday Roll Stickers 8 Styles Waterproof Vinyl Birthday Party Decals for Gift Wrapping Envelope Decor Trendy Stickers for Teens Adults Boys and Girls(Birthday)
- Price
- $4.46
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 5mo ago
112PCS Happy Birthday Stickers Cute Waterproof Vinyl Birthday Stickers for Adults Birthday Party Supplies Scrapbooking Cards Laptop and Water Bottle Decorations
- Price
- $10.11
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Happy Birthday Stickers 1000 Pcs 1 Inch Happy Birthday Stickers for Envelope Seals Small Business Labels Multicolor Self-Adhesive Waterproof for Packaging
- Price
- $6.95
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago
Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in
- Price
- $7.72
- Rating
- 5.0/5
- Reviews
- 49
- Age
- 9mo ago
Happy Birthday Stickers Its My Birthday Stickers Students Kids Classroom
- Price
- $6.78
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 4y ago
Newest
by launch date112PCS Happy Birthday Stickers Cute Waterproof Vinyl Birthday Stickers for Adults Birthday Party Supplies Scrapbooking Cards Laptop and Water Bottle Decorations
- Price
- $10.11
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
500 PCS Happy Birthday Roll Stickers 8 Styles Waterproof Vinyl Birthday Party Decals for Gift Wrapping Envelope Decor Trendy Stickers for Teens Adults Boys and Girls(Birthday)
- Price
- $4.46
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 5mo ago
Happy Birthday Stickers 1000 Pcs 1 Inch Happy Birthday Stickers for Envelope Seals Small Business Labels Multicolor Self-Adhesive Waterproof for Packaging
- Price
- $6.95
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago
Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in
- Price
- $7.72
- Rating
- 5.0/5
- Reviews
- 49
- Age
- 9mo ago
120 Happy Birthday Stickers 2 in Round Gold Foil Seals for Gifts
- Price
- $7.57
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
34 falling
Sellers
54
Top-5 brand share
48%
Top 20: 87%
Top-5 click share
46%
Top 20: 82%
Open market
46%
- Pimoys15%
- LINAYE13%
- slapaflife8%
- stick.meee7%
- Soenuhk7%
- Fancy Land6%
Birthday Stickers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Top Birthday Stickers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- birthday stickers207K/yr
- happy birthday stickers202K/yr
- birthday stickers for kids30K/yr
- happy birthday sticker31K/yr
- birthday stickers for adults27K/yr
- birthday sticker20K/yr
- happy birthday stickers for adults23K/yr
- happy birthday stickers for kids19K/yr
- birthday scrapbook stickers16K/yr
- birthday stickers for kids classroom19K/yr
What reviews say buyers love and hate about Birthday Stickers
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Bright colors”
“Great assortment”
“Adhesive is good”
“Great value”
“Great size”
What buyers complain about
78% of reviews“Lies about the size”
“Extremely difficult to remove”
“does not stick to other items”
“Not what was pictured in description”
“My hand-lettering is not very good”
Birthday Stickers return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
83%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday Stickers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
