Is birthday stickers profitable to sell on Amazon United States?

The niche generates $251K/yr across 38 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the birthday stickers niche?

34 brands and 54 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in birthday stickers?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Adhesion/Stickiness. The return rate is 1.1%.

When does demand for birthday stickers peak?

Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the birthday stickers niche?

Listings span $3.30–$10.11; the average listing price is $6.60 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.

birthday stickers

Worth a look

Shows low returns (1.1%), but prices mostly outside the sweet spot ($3.30–$10.11) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Great299.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$251K

$251K/yr · 660K searches

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.60

avg listing price — sweet spot $15–$100

Price range

Bad$3.30–$10.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, birthday stickers is a $251K/yr Amazon United States market (660K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

birthday stickers market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $264K–$330K; units × avg price
Conversion rate: 5.8%
Avg BSR: #1,252
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 7.1%
Avg brand age: 30 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

46%

Top 20: 82%

Open market

46%

Pimoys15%
LINAYE13%
slapaflife8%
stick.meee7%
Soenuhk7%
Fancy Land6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Open Trend

Top birthday stickers search terms

birthday stickers207K/yr +12.1%4.8% conv.
happy birthday stickers202K/yr +4.4%3.9% conv.
birthday stickers for kids30K/yr +26.4%5.1% conv.
happy birthday sticker31K/yr +7.2%2.1% conv.
birthday stickers for adults27K/yr +0.3%5.1% conv.
birthday sticker20K/yr +38.7%3.1% conv.
happy birthday stickers for adults23K/yr -11.1%4.3% conv.
happy birthday stickers for kids19K/yr +33.9%4.3% conv.
birthday scrapbook stickers16K/yr +1.5%2.3% conv.
birthday stickers for kids classroom19K/yr +224.1%2.6% conv.

All search terms

Top birthday stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LINAYE 24 Sheets Happy Birthday Stickers - 730 Counts Small & Large Sizes Perfect for Birthday Party Decorations & Gifts

LINAYE$7.914.8★1,190 rev

Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in

Pimoys$7.725.0★49 rev

300PCS Happy Birthday Stickers Birthday Stickers for Kids and Adults Birthday Party Supplies for Guitars Laptops and Water Bottles

slapaflife$5.114.6★73 rev

Happy Birthday Stickers Round Happy Birthday Stickers Waterproof Self Adhesive Stickers Happy Birthday with 500 pcs Label Rolls (1.5 Round - 500 Labels Per Roll) for Party Decoration Adults

stick.meee$6.984.7★563 rev

50Pcs Birthday Happy Party Decoration Decals for Water Bottles Cute Gifts Rewards Laptops Bumpers Scrapbook Bags Graffiti Sticker Stickers for Teens Adults Party SuppliesColourful-5

Soenuhk$3.544.8★70 rev

Newest

by launch date

112PCS Happy Birthday Stickers Cute Waterproof Vinyl Birthday Stickers for Adults Birthday Party Supplies Scrapbooking Cards Laptop and Water Bottle Decorations

Sochebun$10.116 rev

4mo ago

500 PCS Happy Birthday Roll Stickers 8 Styles Waterproof Vinyl Birthday Party Decals for Gift Wrapping Envelope Decor Trendy Stickers for Teens Adults Boys and Girls(Birthday)

Jczzywsw$4.4633 rev

5mo ago

Happy Birthday Stickers 1000 Pcs 1 Inch Happy Birthday Stickers for Envelope Seals Small Business Labels Multicolor Self-Adhesive Waterproof for Packaging

Astrappai$6.9526 rev

6mo ago

Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in

Pimoys$7.7249 rev

9mo ago

120 Happy Birthday Stickers 2 in Round Gold Foil Seals for Gifts

Pimoys$7.5747 rev

9mo ago

What buyers say about birthday stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Bright colors”

Quality-Overall15%

“Great assortment”

Adhesion/Stickiness13%

“Adhesive is good”

Value For Money10%

“Great value”

Size-Overall10%

“Great size”

Design-Overall6%

“There's an assortment of attractive designs”

Advertised Vs Actual Product4%

“As described”

Fun/Entertainment Experience4%

“Creative fun”

Collectibles4%

“Very good selection”

Ease Of Use3%

“Application is simple and convenient”

What buyers complain about

Size-Overall29%

“Lies about the size”

Ease Of Use16%

“Extremely difficult to remove”

Adhesion/Stickiness8%

“does not stick to other items”

Advertised Vs Actual Product7%

“Not what was pictured in description”

Print Quality6%

“My hand-lettering is not very good”

Value For Money4%

“priced a little high”

Thickness3%

“A little thin in quality”

Design-Overall3%

“The colors and designs on these matte stickers are a bit dull compared to what I'm used to”

Quality-Overall2%

“Horrible quality”

Color1%

“The colors were kind of flat”

Top return reasons

Size-Overall63%

Advertised Vs Actual Product15%

Adhesion/Stickiness6%

Value For Money4%

Quality-Overall2%

Color2%

Design-Overall2%

Defective Material/Parts1%

Ease Of Use1%

Display Colors1%

Common questions

Is birthday stickers profitable to sell on Amazon United States?: The niche generates $251K/yr across 38 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the birthday stickers niche?: 34 brands and 54 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in birthday stickers?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Adhesion/Stickiness. The return rate is 1.1%.
When does demand for birthday stickers peak?: Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the birthday stickers niche?: Listings span $3.30–$10.11; the average listing price is $6.60 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.