Birthday Stickers
MaybeAn estimated 1.1% of orders come back. But prices span $3.30–$10.11, mostly outside the sweet spot, so Birthday Stickers is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 4654
- Market size
- $251K/yr660K searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 46%top-5 click share · 34 brands · 54 sellers
Flapen Score
Birthday Stickers against its category
The dotted line is the Toys & Games average. Past it, Birthday Stickers is stronger. Inside it, weaker.
Market
The Birthday Stickers market on Amazon at a glance
Shoppers on Amazon United States searched for Birthday Stickers 660K times last year and spent an estimated $251K. The top 5 brands take 48% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.
- Searches, last 12 months
- 660K
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $251Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- birthday stickers207K searches a year
02 · Price
A sale here is worth $6.60.
Listings sell for $6.60 on average, from $3.30 to $10.11. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $6.60 that is $7K to $8K a year per listing.
- Average price
- $6.60under the $15 to $100 sweet spot
- Price range
- $3.30–$10.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $7K–$8K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,252 within Stickers. It carries 299 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #1,252in Stickers
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 299per listing
- Listings tracked
- 38
04 · Newcomers
2 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Birthday Stickers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LINAYE 24 Sheets Happy Birthday Stickers - 730 Counts Small & Large Sizes Perfect for Birthday Party Decorations & Gifts
- Price
- $7.91
- Rating
- 4.8/5
- Reviews
- 1,190
- Age
- 3y ago

Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in
- Price
- $7.72
- Rating
- 5.0/5
- Reviews
- 49
- Age
- 9mo ago

300PCS Happy Birthday Stickers Birthday Stickers for Kids and Adults Birthday Party Supplies for Guitars Laptops and Water Bottles
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 9mo ago

Happy Birthday Stickers Round Happy Birthday Stickers Waterproof Self Adhesive Stickers Happy Birthday with 500 pcs Label Rolls (1.5 Round - 500 Labels Per Roll) for Party Decoration Adults
- Price
- $6.98
- Rating
- 4.7/5
- Reviews
- 563
- Age
- 4y ago

50Pcs Birthday Happy Party Decoration Decals for Water Bottles Cute Gifts Rewards Laptops Bumpers Scrapbook Bags Graffiti Sticker Stickers for Teens Adults Party SuppliesColourful-5
- Price
- $3.54
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 9mo ago
Trending
estimated 90-day click momentum
500 PCS Happy Birthday Roll Stickers 8 Styles Waterproof Vinyl Birthday Party Decals for Gift Wrapping Envelope Decor Trendy Stickers for Teens Adults Boys and Girls(Birthday)
- Price
- $4.46
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 5mo ago

112PCS Happy Birthday Stickers Cute Waterproof Vinyl Birthday Stickers for Adults Birthday Party Supplies Scrapbooking Cards Laptop and Water Bottle Decorations
- Price
- $10.11
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago

Happy Birthday Stickers 1000 Pcs 1 Inch Happy Birthday Stickers for Envelope Seals Small Business Labels Multicolor Self-Adhesive Waterproof for Packaging
- Price
- $6.95
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago

Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in
- Price
- $7.72
- Rating
- 5.0/5
- Reviews
- 49
- Age
- 9mo ago

Happy Birthday Stickers Its My Birthday Stickers Students Kids Classroom
- Price
- $6.78
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 4y ago
Newest
by launch date
112PCS Happy Birthday Stickers Cute Waterproof Vinyl Birthday Stickers for Adults Birthday Party Supplies Scrapbooking Cards Laptop and Water Bottle Decorations
- Price
- $10.11
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago

500 PCS Happy Birthday Roll Stickers 8 Styles Waterproof Vinyl Birthday Party Decals for Gift Wrapping Envelope Decor Trendy Stickers for Teens Adults Boys and Girls(Birthday)
- Price
- $4.46
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 5mo ago

Happy Birthday Stickers 1000 Pcs 1 Inch Happy Birthday Stickers for Envelope Seals Small Business Labels Multicolor Self-Adhesive Waterproof for Packaging
- Price
- $6.95
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago

Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in
- Price
- $7.72
- Rating
- 5.0/5
- Reviews
- 49
- Age
- 9mo ago

120 Happy Birthday Stickers 2 in Round Gold Foil Seals for Gifts
- Price
- $7.57
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
34 falling
Sellers
54
Est. top-5 brand share
48%
Top 20: 87%
Est. top-5 click share
46%
Top 20: 82%
Open market
46%
- Pimoys15%
- LINAYE13%
- slapaflife8%
- stick.meee7%
- Soenuhk7%
- Fancy Land6%
Demand
Birthday Stickers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Birthday Stickers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- birthday stickers207K/yr
- happy birthday stickers202K/yr
- birthday stickers for kids30K/yr
- happy birthday sticker31K/yr
- birthday stickers for adults27K/yr
- birthday sticker20K/yr
- happy birthday stickers for adults23K/yr
- happy birthday stickers for kids19K/yr
- birthday scrapbook stickers16K/yr
- birthday stickers for kids classroom19K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Stickers
We read the reviews and the return reasons for every product selling here.
“Lies about the size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Stickers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








