Birthday Cake Toy

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

4.1%

Market size, estimated

$153Ka year

Peak month

December2.3× the quietest month

Top search term

birthday cake toy31K searches a year

Listings sell for $18.55 on average, from $13.19 to $26.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $18.55 that is $9K to $14K a year per listing.

Average price

$18.55inside the $15 to $100 sweet spot

Price range

$13.19–$26.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

2.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #544 within Kitchen Toys. It carries 892 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#544in Kitchen Toys

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

892per listing

Listings tracked

19

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months