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Bingo

Maybe

Shoppers spend an estimated $3.5M a year here. But demand is soft, at -5.8% this quarter, so Bingo is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$3.5M/yr2.6M searches / yr
90-day growth
-5.8%search demand this quarter
Competition
52%top-5 click share · 15 brands · 25 sellers

Flapen Score

Bingo against its category

The dotted line is the Toys & Games average. Past it, Bingo is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bingo market on Amazon at a glance

Shoppers on Amazon United States searched for Bingo 2.6M times last year and spent an estimated $3.5M. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.8%
Market size, estimated
$3.5Ma year
Peak month
December3.2× the quietest month
Top search term
bingo946K searches a year

02 · Price

A sale here is worth $35.01.

Listings sell for $35.01 on average, from $9.67 to $102.02. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $35.01 that is $88K to $105K a year per listing.

Average price
$35.01inside the $15 to $100 sweet spot
Price range
$9.67–$102.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$88K–$105K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Casino Equipment. It carries 2,783 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#154in Casino Equipment
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,783per listing
Listings tracked
26

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bingo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

18%

  • Brand 127%
  • Brand 225%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Bingo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Bingo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bingo946K/yr
  • bingo game822K/yr
  • bingo game for adults210K/yr
  • bingo set141K/yr
  • bingo games48K/yr
  • bingo cage45K/yr
  • bingo game for kids61K/yr
  • kids bingo41K/yr
  • bingo machine37K/yr
  • bingo balls with cage33K/yr

Reviews and returns

What reviews say buyers love and hate about Bingo

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Balls are smaller than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bingo questions

Answered from the same tracked data.