Is bingo profitable to sell on Amazon United States?

The niche generates $3.5M/yr across 26 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the bingo niche?

15 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in bingo?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.1%.

When does demand for bingo peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the bingo niche?

Listings span $9.67–$102.02; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 2,783 reviews — the moat a new listing must climb.

bingo

Worth a look

Shows a $3.5M/yr market, but soft demand (-5.8% this quarter) keeps it on the watch list.

Market size

Incredible$3.5M

$3.5M/yr · 2.6M searches

Avg price

Incredible$35.01

avg listing price — sweet spot $15–$100

Price range

Great$9.67–$102.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,783.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bingo is a $3.5M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

bingo market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $2.8M–$3.5M; units × avg price
Conversion rate: 3.8%
Avg BSR: #154
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

18%

Regal Games27%
Yuanhe25%
JUNWRROW9%
GSE Games & Sports Expert8%
Spin Master Games7%
SEETOOOGAMES5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top bingo search terms

bingo946K/yr -1.8%2.4% conv.
bingo game822K/yr -14.9%3.9% conv.
bingo game for adults210K/yr -3.5%3.5% conv.
bingo set141K/yr +3.6%3.7% conv.
bingo games48K/yr +0.6%1.6% conv.
bingo cage45K/yr -0.7%2.2% conv.
bingo game for kids61K/yr -22.6%3.2% conv.
kids bingo41K/yr -6.5%1.9% conv.
bingo machine37K/yr -16.3%1.0% conv.
bingo balls with cage33K/yr -12.7%2.8% conv.

All search terms

Top bingo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Regal Games Deluxe Bingo Game Set with Cage Board Balls 18 Cards and Chips

Regal Games$22.614.5★19,752 rev

Yuanhe Deluxe Bingo Game Set-Includes Metal Cage 500 Colorful Bingo Chips 100 Bingo Cards 75 Colored Balls Plastic Masterboard Great for Large Groups Parties

Yuanhe$24.544.6★2,749 rev

Regal Bingo Deluxe Game Set for Adults and Kids - Includes 8 Inch Wheel Cage 75 Balls Master Board 50 Cards and Colorful Chips - Fun Family Game Night

Regal Games$24.994.5★19,752 rev

Spin Master Games Cardinal Classics Deluxe Metal Bingo Game Cage with Numbered Balls Bingo Cards Bingo Daubers Markers for Ages 8 & Up

Spin Master Games$15.584.8★43 rev

JUNWRROW Deluxe Bingo Game Set-6 Inch Metal Cage Master Board 75 Colored Balls 50 Bingo Cards 500 6 Color Mix Chips and 2 Bags Ideal for Large Groups

JUNWRROW$21.664.6★2,580 rev

Newest

by launch date

GADFISH 12 Bingo Game Set Bingo Sets Adults for Large Group Seniors 0.78 Bingo Balls with Steel Cage 30 Cards Board and Chips for Adults Parties Game Night Community

GADFISH$54.7986 rev

9mo ago

HVDI 12 Bingo Game Set 10 Reusable Bingo Cards with Sliding Windows Bingo Sets High-Definition Printed Bingo Balls with Cage & Storage Bag for Adults Large Group Family Parties Game Night

HVDI$58.9545 rev

9mo ago

GSE Jumbo Easy-Read Shutter Slide Bingo Cards Bulk 25-Pack Reusable Cards

GSE Games & Sports Expert$54.7848 rev

11mo ago

JUNWRROW Deluxe Bingo Set -Includes Antique Gold Metal Rotary Cage with Storage Bag 100 Mixed Cards 600 Colorful Chips 75 Calling Balls Master Board&2 Velvet Bag for Parties Classroom Large Groups

JUNWRROW$25.72140 rev

11mo ago

AugFir 12.6 Tall Bingo Game Sets with Steel Cage Professional Bingo Game for Adults Includes 150 Colorful Chips 30 Cards and 75 Balls Great for Fun Family Large Groups Parties

AugFir$55.60180 rev

1y ago

What buyers say about bingo

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience31%

“Fun family game”

Quality-Overall20%

“it has high quality cards”

Ease Of Use8%

“Easy to use”

Value For Money7%

“Good price”

Durability4%

“It is durable”

Size-Overall4%

“Ideal size”

Advertised Vs Actual Product3%

“This was better than expected”

Color3%

“perfect color options”

Design-Overall2%

“I also like the design”

Trivia Games1%

“Great game, easy to play & nice variety of games”

What buyers complain about

Size-Overall20%

“Balls are smaller than expected”

Quality-Overall18%

“Cheap quality”

Value For Money5%

“But I do believe it is a little on the expensive side for being a Bingo game”

Ease Of Use4%

“It cant be used properly”

Assembly/Installation4%

“the setup was a major pain”

Print Quality4%

“However, the numbers on the balls are so small and the printing is so poor that it's very difficult to read”

Functionality-Overall3%

“The ball cage does not work”

Strength3%

“the cage is not uite as sturdy”

Color3%

“They should all be bright colored”

Sharpness2%

“The chips are sharp. not kids friendly”

Top return reasons

Size-Overall41%

Functionality-Overall8%

Defective Material/Parts8%

Value For Money8%

Advertised Vs Actual Product6%

Quality-Overall6%

Product Condition4%

Mechanism Issues2%

Ease Of Use2%

Strength2%

Common questions

Is bingo profitable to sell on Amazon United States?: The niche generates $3.5M/yr across 26 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the bingo niche?: 15 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in bingo?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.1%.
When does demand for bingo peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the bingo niche?: Listings span $9.67–$102.02; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 2,783 reviews — the moat a new listing must climb.