Billy the Puppet

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

1.2%

Market size, estimated

$30Ka year

Peak month

October4.7× the quietest month

Top search term

saw movie merch22K searches a year

Listings sell for $31.33 on average, from $6.71 to $88.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $31.33 that is $3K to $8K a year per listing.

Average price

$31.33inside the $15 to $100 sweet spot

Price range

$6.71–$88.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.4%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #48,356 within Statues, Bobbleheads & Busts. It carries 150 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

83%

Out of stock, average day

6.3%

Average rank

#48,356in Statues, Bobbleheads & Busts

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

150per listing

Listings tracked

23

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months