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Bill Cipher

Bill Cipher shows a sweet-spot price point ($24.09 avg), but weak search conversion (1.6%) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46

Market size 26Growth 24Conversion 20Competition 80Returns 83Price range 73Avg price 95Brand share 52Review moat 89Quality gap 32
This niche Category average · 3,143 niches

Is Bill Cipher profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Bill Cipher is a $108K/yr Amazon United States market (279K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Bill Cipher: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.8% over the last 90 days and 1.6% of searches end in a purchase.

$108K

revenue / yr

Units sold / yr6K
Search volume / yr-2.8%279K
Conversion rate1.6%
Avg price$24.09

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers19 · 77
Top-5 product click share35%
Open market26%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement59%
New entrants (1y)10· 2 succeeded
Avg rating4.6★
Avg reviews221

Top Bill Cipher products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

$0$3K$6K$10K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

77

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

35%

Top 20: 80%

Open market

20%

  • EIKOU22%
  • Funko18%
  • Disney15%
  • Generic12%
  • electricitees6%
  • onederbkk6%

Bill Cipher demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume279KCVR1.6%Products41Brands19Top 5 Brands74%OOS Rate9.9%Rating4.6★Reviews221Avg BSR#19,333
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Top Bill Cipher search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gravity falls merch104K/yr
  • gravity falls shirt32K/yr
  • gravity falls funko pop31K/yr
  • gravity falls toys32K/yr
  • gravity falls plush17K/yr
  • waddles gravity falls12K/yr
  • gravity fall7K/yr
  • funko pop gravity falls9K/yr
  • gravity falls stuff6K/yr
  • gravity falls figures5K/yr

What reviews say buyers love and hate about Bill Cipher

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall26%

The plush itself is great quality

Size-Overall10%

fit perfectly

Fun/Entertainment Experience7%

Fun and Faithful

Gifting Purpose7%

As photo shows cute gift

Advertised Vs Actual Product6%

As expected

What buyers complain about

75% of reviews
Size-Overall30%

Roof doesn't fit

Advertised Vs Actual Product11%

I feel like thats intentionally misleading and scam-ish

Color8%

Kinda ugly color

Strength5%

Hat is very flimsy

Adhesion/Stickiness4%

You cant stick them to anything

Bill Cipher return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Advertised Vs Actual Product
14%
3Value For Money
9%
4Color
4%
5Quality-Overall
4%

Common Bill Cipher questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bill Cipher 51/100 on Amazon United States — Worth a look. The niche generates $108K/yr across 41 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved -2.8% over the last 90 days.
Search demand for Bill Cipher on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 3.5× the quietest.