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Best Christmas Gifts 2024 Kids

Fail

Demand is soft, at -34.6% this quarter, so Best Christmas Gifts 2024 Kids is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$63K/yr441K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
38%top-5 click share · 27 brands · 121 sellers

Flapen Score

Best Christmas Gifts 2024 Kids against its category

The dotted line is the Toys & Games average. Past it, Best Christmas Gifts 2024 Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Best Christmas Gifts 2024 Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Best Christmas Gifts 2024 Kids 441K times last year and spent an estimated $63K. The top 5 brands take 43% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
441K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
0.8%
Market size, estimated
$63Ka year
Peak month
December31.8× the quietest month
Top search term
unique gifts for kids69K searches a year

02 · Price

A sale here is worth $17.27.

Listings sell for $17.27 on average, from $6.29 to $34.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.27 that is $0 to $2K a year per listing.

Average price
$17.27inside the $15 to $100 sweet spot
Price range
$6.29–$34.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #69 within Craft Kits. It carries 5,870 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#69in Craft Kits
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
5,870per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Best Christmas Gifts 2024 Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

121

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

38%

Top 20: 82%

Open market

52%

  • Brand 114%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Best Christmas Gifts 2024 Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 31.8×

Search terms

Top Best Christmas Gifts 2024 Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unique gifts for kids69K/yr
  • kid gifts 8-1031K/yr
  • unique kids gifts16K/yr
  • kids gift set14K/yr
  • useful gifts for kids18K/yr
  • xmas gifts for kids32K/yr
  • gifts for kids who have everything51K/yr
  • christmas gifts for kids 8-1221K/yr
  • coolest kids gift97K/yr
  • best gifts for 6 year old2K/yr

Reviews and returns

What reviews say buyers love and hate about Best Christmas Gifts 2024 Kids

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Durability”
1.4%of orders come back
“Breaks easily”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Best Christmas Gifts 2024 Kids questions

Answered from the same tracked data.