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Bellatrix Lestrange Wand

Fail

The top 5 brands take 100% of clicks, so Bellatrix Lestrange Wand is a Fail.

Flapen Score
30
30 / 100
Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 46
Market size
$10K/yr31K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
91%top-5 click share · 4 brands · 29 sellers

Flapen Score

Bellatrix Lestrange Wand against its category

The dotted line is the Toys & Games average. Past it, Bellatrix Lestrange Wand is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bellatrix Lestrange Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Bellatrix Lestrange Wand 31K times last year and spent an estimated $10K. All 4 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
0.7%
Market size, estimated
$10Ka year
Peak month
October15.9× the quietest month
Top search term
bellatrix lestrange wand23K searches a year

02 · Price

A sale here is worth $43.22.

Listings sell for $43.22 on average, from $6.27 to $96.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $43.22 that is $0 to $4K a year per listing.

Average price
$43.22inside the $15 to $100 sweet spot
Price range
$6.27–$96.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #1,346 within Dress-Up Accessories. It carries 1,253 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
50%
Out of stock, average day
23.9%
Average rank
#1,346in Dress-Up Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,253per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bellatrix Lestrange Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 245%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Bellatrix Lestrange Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 15.9×

Reviews and returns

What reviews say buyers love and hate about Bellatrix Lestrange Wand

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Collectibles”
2.3%of orders come back
“Love it - great for my collection”
A buyer, on “Collectibles”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Bellatrix Lestrange Wand questions

Answered from the same tracked data.