Beetlejuice

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-30.8%

Conversion, latest week

1.1%

Market size, estimated

$345Ka year

Peak month

December5.6× the quietest month

Top search term

pennywise451K searches a year

Listings sell for $26.65 on average, from $8.32 to $170.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $26.65 that is $7K to $13K a year per listing.

Average price

$26.65inside the $15 to $100 sweet spot

Price range

$8.32–$170.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

1.2%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #11,725 within Statues, Bobbleheads & Busts. It carries 1,027 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

90%

Out of stock, average day

3.7%

Average rank

#11,725in Statues, Bobbleheads & Busts

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,027per listing

Listings tracked

61

24 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

18Amazon's first-year sales bar

Average brand age

37 months