Bead Maze
FailThe average product has 3,774 reviews to catch up to, so Bead Maze is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $142K/yr200K searches / yr
- 90-day growth
- +9.6%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 37 sellers
Flapen Score
Bead Maze against its category
The dotted line is the Toys & Games average. Past it, Bead Maze is stronger. Inside it, weaker.
Market
The Bead Maze market on Amazon at a glance
Shoppers on Amazon United States searched for Bead Maze 200K times last year and spent an estimated $142K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- +9.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $142Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- bead maze84K searches a year
02 · Price
A sale here is worth $26.15.
Listings sell for $26.15 on average, from $13.20 to $97.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.15 that is $7K to $13K a year per listing.
- Average price
- $26.15inside the $15 to $100 sweet spot
- Price range
- $13.20–$97.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Early Development & Activity Toys. It carries 3,774 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Early Development & Activity Toys
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,774per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Bead Maze products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug First Bead Maze - Wooden Educational Baby Toy with Suction Cups for Floor High Chair or Toddler Table Toddler Toys for Girls & Boys Ages 1+
- Price
- $16.47
- Rating
- 4.7/5
- Reviews
- 8,752
- Age
- 19y ago

Timy First Bead Maze Roller Coaster Wooden Educational Circle Toy for Toddlers
- Price
- $19.46
- Rating
- 4.6/5
- Reviews
- 1,993
- Age
- 9y ago

AISHUN Wooden Bead Maze Toys for Toddlers Bead Toy Colorful Roller Coaster Preschool Educational Toys Birthday Gifts for Toddlers Kids Boys Girls
- Price
- $20.35
- Rating
- 4.4/5
- Reviews
- 929
- Age
- 5y ago

Melissa & Doug Classic Bead Maze - Wooden Educational Toy Wooden Bead Maze Toy for Toddlers Ages 3+
- Price
- $30.25
- Rating
- 4.8/5
- Reviews
- 651
- Age
- 6y ago

Bead Maze for Babies Wooden Educational Abacus Beads Circle Toddler Toys - Colorful Roller Coaster Activity Game Great Gift for Babies Toddlers Girls and Boys
- Price
- $18.81
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 6y ago
Trending
estimated 90-day click momentum
Fisher-Price Wood Bead Maze Activity Toy
- Price
- $21.54
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 9mo ago

AISHUN Bead Maze Toy for Toddlers Wooden Colorful Roller Coaster Educational Circle Toys Learning Preschool Toys Birthday Gift for Boys and Girls
- Price
- $15.68
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 5y ago

B. toys Bead Maze Baby Activity Station Spin Rattle and Roll Interactive
- Price
- $13.30
- Rating
- 4.8/5
- Reviews
- 1,092
- Age
- 5y ago

Melissa & Doug Abacus Classic Wooden Toy with 100 Beads - Preschool Learning Activities and Math Games for Kids Homeschool Essentials for Ages 3+
- Price
- $13.65
- Rating
- 4.8/5
- Reviews
- 18,720
- Age
- 22y ago

QZMTOY Bead Maze Toy for Toddlers Wooden Bead Toys Colorful Roller Coaster Preschool Educational Toys for Kids Classic Birthdday Gift for Toddlers Baby Infant Boys Girls
- Price
- $19.35
- Rating
- 4.3/5
- Reviews
- 1,066
- Age
- 2y ago
Newest
by launch date
Fisher-Price Wood Bead Maze Activity Toy
- Price
- $21.54
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 9mo ago

Wooden Activity Cube 7-in-1 Montessori Toy Multipurpose Educational Learning Toy for 1+ Year Old Baby Toddler Kid Boy First Birthday Gift Bead Maze Gear Number Animal Board Carrots Harvest Game
- Price
- $53.51
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 2y ago

WOODMAM Wooden 7-in-1 Activity Cube| Montessori Toys for 1 Year Old Toddlers| Baby Educational Developmental Toys |One Year Old Boys Girls First Birthday Gifts |Bonus Sorting & Stacking Board
- Price
- $21.86
- Rating
- 4.5/5
- Reviews
- 1,010
- Age
- 2y ago

QZMTOY Bead Maze Toy for Toddlers Wooden Bead Toys Colorful Roller Coaster Preschool Educational Toys for Kids Classic Birthdday Gift for Toddlers Baby Infant Boys Girls
- Price
- $19.35
- Rating
- 4.3/5
- Reviews
- 1,066
- Age
- 2y ago

Qilay Wooden Activity Cube for Toddlers 5 in 1 Multipurpose Abacus Early Educational Montessori Toys Learning Toys for Kids | Bead Maze Great for Boys Girls
- Price
- $41.43
- Rating
- 4.4/5
- Reviews
- 464
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
37
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 97%
Open market
22%
- Melissa & Doug27%
- Timy16%
- AISHUN11%
- QZMTOY10%
- Boby7%
- Hape7%
Demand
Bead Maze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Bead Maze search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bead maze84K/yr
- bead maze toys for toddlers 1-326K/yr
- wooden bead maze14K/yr
- bead maze toy11K/yr
- baby bead maze9K/yr
- bead maze for babies 6-12 months10K/yr
- bead maze table7K/yr
- large bead maze5K/yr
- bead toys for toddlers 1-35K/yr
- bead mazes4K/yr
Reviews and returns
What reviews say buyers love and hate about Bead Maze
We read the reviews and the return reasons for every product selling here.
“Loose pieces are too small for a child”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bead Maze questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








