Baymax
FailBuyers convert on only 1.0% of searches, so Baymax is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $107K/yr441K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 97 sellers
Flapen Score
Baymax against its category
The dotted line is the Toys & Games average. Past it, Baymax is stronger. Inside it, weaker.
Market
The Baymax market on Amazon at a glance
Shoppers on Amazon United States searched for Baymax 441K times last year and spent an estimated $107K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.
- Searches, last 12 months
- 441K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $107Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- baymax160K searches a year
02 · Price
A sale here is worth $24.29.
Listings sell for $24.29 on average, from $8.70 to $44.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.29 that is $2K to $6K a year per listing.
- Average price
- $24.29inside the $15 to $100 sweet spot
- Price range
- $8.70–$44.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #35,705 within Statues, Bobbleheads & Busts. It carries 1,054 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 82%
- Out of stock, average day
- 14.2%
- Average rank
- #35,705in Statues, Bobbleheads & Busts
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,054per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Baymax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Store Official Baymax Medium Soft Toy for Kids Cuddly Character with Fuzzy Texture and Embroidered Details Disney Plushy Suitable for All Ages
- Price
- $27.03
- Rating
- 4.9/5
- Reviews
- 10,813
- Age
- 4y ago

Big Hero 6 0 Action Figure White Baymax
- Price
- $44.78
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 8y ago

Funko Pop Baymax with Mochi Exclusive 1541
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

LEGO Minifigures Disney 100 Series - Baymax with Hoverboard - 71038
- Price
- $23.21
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Medicom - Disney - UDF Series 10 - Armored Baymax Figure
- Price
- $35.91
- Rating
- 3.4/5
- Reviews
- 69
- Age
- 4y ago
Trending
estimated 90-day click momentum
Disney Big Hero 6 White Baymax 3D Figural Keyring
- Price
- $13.37
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 11y ago

Disney Juniors Big Hero 6 I Am Baymax Racerback Muscle Tank Top (Medium) Black
- Price
- $8.70
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 5y ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Big Hero 6 46x60 - Throw Blanket
- Price
- $21.01
- Rating
- 4.7/5
- Reviews
- 412
- Age
- 8mo ago

Big Hero 6 Disneys The Series: Action Figure Fred
- Price
- $27.86
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 8y ago

Funko Pop Baymax with Mochi Exclusive 1541
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago
Newest
by launch date
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Big Hero 6 46x60 - Throw Blanket
- Price
- $21.01
- Rating
- 4.7/5
- Reviews
- 412
- Age
- 8mo ago

LEGO Minifigures Disney 100 Series - Baymax with Hoverboard - 71038
- Price
- $23.21
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Funko Pop Baymax with Mochi Exclusive 1541
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

Animated Film Merchandise Gift B Est 2014 Crossbody bag Movie Fans gift (B-MAX 2014 CB)
- Price
- $14.82
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago

Disney100 Years of Being By Your Side Limited Edition 8-piece Figure Set Kids Toys for Ages 3 Up by Just Play
- Price
- $17.61
- Rating
- 4.8/5
- Reviews
- 1,140
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
97
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
17%
- Disney Store34%
- Big Hero 616%
- Disney11%
- Funko9%
- LEGO6%
- Medicom6%
- Open — no brand owns it (6 brands, 17%)
Demand
Baymax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.3×
Search terms
Top Baymax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baymax160K/yr
- big hero 679K/yr
- big hero 6 toys54K/yr
- baymax toy56K/yr
- baymax plush38K/yr
- big hero six19K/yr
- baymax toys11K/yr
- baymax action figure10K/yr
- baymax figure5K/yr
- bay max5K/yr
Reviews and returns
What reviews say buyers love and hate about Baymax
We read the reviews and the return reasons for every product selling here.
“One thing I wish would be different avout him is his arms are a little stiff and not soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baymax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








