baymax
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.29avg listing price — sweet spot $15–$100
Price range
Great$8.70–$44.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,053.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$107K$107K/yr · 441K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baymax is a $107K/yr Amazon United States market (441K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
baymax market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $97K–$121K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #35,705
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 41%
- Out of stock
- 14.2%
- Avg brand age
- 37 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
97
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- Disney Store34%
- Big Hero 616%
- Disney11%
- Funko9%
- LEGO6%
- Medicom6%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Top baymax search terms
- baymax160K/yr
- big hero 679K/yr
- big hero 6 toys54K/yr
- baymax toy56K/yr
- baymax plush38K/yr
- big hero six19K/yr
- baymax toys11K/yr
- baymax action figure10K/yr
- baymax figure5K/yr
- bay max5K/yr
Top baymax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Store Official Baymax Medium Soft Toy for Kids Cuddly Character with Fuzzy Texture and Embroidered Details Disney Plushy Suitable for All Ages
Disney Store$27.034.9★10,813 rev
Big Hero 6 0 Action Figure White Baymax
Big Hero 6$44.784.4★1,239 rev
Funko Pop Baymax with Mochi Exclusive 1541
Funko$25.524.7★35 rev
LEGO Minifigures Disney 100 Series - Baymax with Hoverboard - 71038
LEGO$23.214.2★12 rev
Medicom - Disney - UDF Series 10 - Armored Baymax Figure
Medicom$35.913.4★69 rev
Newest
by launch date
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Big Hero 6 46x60 - Throw Blanket
Jay Franco$21.01412 rev
LEGO Minifigures Disney 100 Series - Baymax with Hoverboard - 71038
LEGO$23.2112 rev
Funko Pop Baymax with Mochi Exclusive 1541
Funko$25.5235 rev
Animated Film Merchandise Gift B Est 2014 Crossbody bag Movie Fans gift (B-MAX 2014 CB)
VAMSII$14.8210 rev
Disney100 Years of Being By Your Side Limited Edition 8-piece Figure Set Kids Toys for Ages 3 Up by Just Play
Just Play$17.611,140 rev
Trending
90-day click momentum
Disney Big Hero 6 White Baymax 3D Figural Keyring
Disney$13.374.6★
Disney Juniors Big Hero 6 I Am Baymax Racerback Muscle Tank Top (Medium) Black
Seven Times Six$8.704.2★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Big Hero 6 46x60 - Throw Blanket
Jay Franco$21.014.7★
Big Hero 6 Disneys The Series: Action Figure Fred
Big Hero 6$27.864.4★
Funko Pop Baymax with Mochi Exclusive 1541
Funko$25.524.7★
What buyers say about baymax
What buyers praise and complain about, mined from review topics.What buyers love
“Appears to be well made”
“Just perfect”
“Item as described”
“Liked the color options ie Color: Olive Heather”
“Fun”
“So soft and comfortable”
“Love it and it's made with great material”
“comfortable”
“This is firm well made”
What buyers complain about
“One thing I wish would be different avout him is his arms are a little stiff and not soft”
“Fragile”
“I had to super glue it back on”
“This was pricey”
Top return reasons
Common questions
- Is baymax profitable to sell on Amazon United States?
- The niche generates $107K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the baymax niche?
- 12 brands and 97 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in baymax?
- Top complaints mined from reviews: Hard Feel, Strength, Adhesion/Stickiness. The return rate is 0.9%.
- When does demand for baymax peak?
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the baymax niche?
- Listings span $8.70–$44.78; the average listing price is $24.29 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.