Baymax
weak search conversion (1.0%) — Baymax doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Baymax profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Baymax is a $107K/yr Amazon United States market (441K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Baymax: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.8% over the last 90 days and 1.0% of searches end in a purchase.
$107K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Baymax products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Store Official Baymax Medium Soft Toy for Kids Cuddly Character with Fuzzy Texture and Embroidered Details Disney Plushy Suitable for All Ages
- Price
- $27.03
- Rating
- 4.9/5
- Reviews
- 10,813
- Age
- 4y ago
Big Hero 6 0 Action Figure White Baymax
- Price
- $44.78
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 8y ago
Funko Pop Baymax with Mochi Exclusive 1541
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago
LEGO Minifigures Disney 100 Series - Baymax with Hoverboard - 71038
- Price
- $23.21
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago
Medicom - Disney - UDF Series 10 - Armored Baymax Figure
- Price
- $35.91
- Rating
- 3.4/5
- Reviews
- 69
- Age
- 4y ago
Trending
90-day click momentum
Disney Big Hero 6 White Baymax 3D Figural Keyring
- Price
- $13.37
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 11y ago
Disney Juniors Big Hero 6 I Am Baymax Racerback Muscle Tank Top (Medium) Black
- Price
- $8.70
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 5y ago
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Big Hero 6 46x60 - Throw Blanket
- Price
- $21.01
- Rating
- 4.7/5
- Reviews
- 412
- Age
- 8mo ago
Big Hero 6 Disneys The Series: Action Figure Fred
- Price
- $27.86
- Rating
- 4.4/5
- Reviews
- 1,239
- Age
- 8y ago
Funko Pop Baymax with Mochi Exclusive 1541
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago
Newest
by launch dateJay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Big Hero 6 46x60 - Throw Blanket
- Price
- $21.01
- Rating
- 4.7/5
- Reviews
- 412
- Age
- 8mo ago
LEGO Minifigures Disney 100 Series - Baymax with Hoverboard - 71038
- Price
- $23.21
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago
Funko Pop Baymax with Mochi Exclusive 1541
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago
Animated Film Merchandise Gift B Est 2014 Crossbody bag Movie Fans gift (B-MAX 2014 CB)
- Price
- $14.82
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Disney100 Years of Being By Your Side Limited Edition 8-piece Figure Set Kids Toys for Ages 3 Up by Just Play
- Price
- $17.61
- Rating
- 4.8/5
- Reviews
- 1,140
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
97
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- Disney Store34%
- Big Hero 616%
- Disney11%
- Funko9%
- LEGO6%
- Medicom6%
- Open — no brand owns it (6 brands, 17%)
Baymax demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.3×
Top Baymax search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baymax160K/yr
- big hero 679K/yr
- big hero 6 toys54K/yr
- baymax toy56K/yr
- baymax plush38K/yr
- big hero six19K/yr
- baymax toys11K/yr
- baymax action figure10K/yr
- baymax figure5K/yr
- bay max5K/yr
What reviews say buyers love and hate about Baymax
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Appears to be well made”
“Just perfect”
“Item as described”
“Liked the color options ie Color: Olive Heather”
“Fun”
What buyers complain about
75% of reviews“One thing I wish would be different avout him is his arms are a little stiff and not soft”
“Fragile”
“I had to super glue it back on”
“This was pricey”
Baymax return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baymax questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
