Skip to content

Bath Slime

Bath Slime shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46

Market size 21Growth 85Conversion 78Competition 9Returns 97Price range 30Avg price 80Brand share 0Review moat 49Quality gap 83
This niche Category average · 3,143 niches

Is Bath Slime profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Bath Slime is a $84K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 51/100.

Bath Slime: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +85.8% over the last 90 days and 7.7% of searches end in a purchase.

$84K

revenue / yr

Units sold / yr5K
Search volume / yr+85.8%64K
Conversion rate7.7%
Avg price$16.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 7
Top-5 product click share90%
Open market0%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews1,574

Top Bath Slime products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

$0$13K$25K$38K$50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • ZIMPLI73%
  • Tub Works22%
  • Crayola5%
  • Open — no brand owns it (0%)

Bath Slime demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR7.7%Products8Brands3Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews1,574Avg BSR#302
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 7.6×

Top Bath Slime search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • slime baff11K/yr
  • bath slime27K/yr
  • zimpli5K/yr
  • slime bath10K/yr
  • bath slime for kids8K/yr
  • slime soap3K/yr

What reviews say buyers love and hate about Bath Slime

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Fun/Entertainment Experience41%

Makes bathtime fun

Smell9%

The slime is fun, smells good, and my kiddo loves playing with it and making potions

Color6%

Beautiful colors

Value For Money5%

Great value for the money

Gifting Purpose5%

Great Xmas gift

What buyers complain about

64% of reviews
Ease Of Cleaning11%

Instead, it left behind a very sticky, messy residue that was extremely difficult to clean off surfaces

Durability8%

Most of them fall apart when you open them

Quality-Overall7%

Don't buy cheaply made

Advertised Vs Actual Product7%

Doesnt do what it says

Grip7%

Extra slippery

Bath Slime return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
22%
2Advertised Vs Actual Product
14%
3Value For Money
8%
4Smell
8%
5Functionality-Overall
6%

Common Bath Slime questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bath Slime 51/100 on Amazon United States — Worth a look. The niche generates $84K/yr across 8 tracked products. Search demand moved +85.8% over the last 90 days.
Search demand for Bath Slime on Amazon United States peaks in Sep–Nov–Dec, where the busiest month runs 7.6× the quietest.