bath slime
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+85.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,573.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.88–$19.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$84K$84K/yr · 64K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath slime is a $84K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bath slime market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $68K–$84K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- ZIMPLI73%
- Tub Works22%
- Crayola5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +85.8% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 7.6×
Top bath slime search terms
- slime baff11K/yr
- bath slime27K/yr
- zimpli5K/yr
- slime bath10K/yr
- bath slime for kids8K/yr
- slime soap3K/yr
Top bath slime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 x Slime Baff Bundle from Zimpli Kids Green Blue and Red Turn Water Into Gooey Slime Childrens Sensory and Bath Toy Certified Biodegradable Gift
ZIMPLI$16.043.9★554 rev
3 x Gelli Baff Bundle from Zimpli Kids Blue Red & Green Turn water into colourful goo! Childrens Sensory & Bath Toy
ZIMPLI$17.594.2★650 rev
Tub Works Super Goo Bath Slime Kids Soap Bath Toy 6 Pack Classic
Tub Works$19.344.4★762 rev
Zimpli Kids 6043 Crackle Baff Colours 3 Bath Pack Make Water Crackle and Change Colour Childrens Sensory & Bath Toy
ZIMPLI$4.884.3★9,262 rev
Crayola Bath Time Slime 6-Piece Set for Kids Gooey Soap Slime for Sensory Play Non-Toxic Washable and Mess Free Bath Toys
Crayola$19.394.3★90 rev
Newest
by launch dateCrayola Bath Time Slime 6-Piece Set for Kids Gooey Soap Slime for Sensory Play Non-Toxic Washable and Mess Free Bath Toys
Crayola$19.3990 rev
Tub Works Super Goo Bath Slime Surprise Bombs 6 Pack | Kids Bath Bombs With Surprise Inside | Nontoxic | Stretchy Squishy Slime Soap | Sensory Fun for Kids
Tub Works$19.32283 rev
Tub Works Cosmic Bath Slime Kids Soap Bath Toy 6 Pack | Stretchy Squishy Slime Soap for Toddler Bath | Fresh Fruity Scents | Nontoxic | Sensory Fun Kids & Toddler Bath Toys
Tub Works$19.14762 rev
Tub Works Jelly Bath Slime Bombs 6 Pack | Bath Bombs for Kids That Turn Bath Water Into Colorful Jelly Slime | Nontoxic | Unique Kids Bath Bombs with Surprise Slime Texture | Sensory Fun Bath Toys
Tub Works$19.32227 rev
Tub Works Super Goo Bath Slime Kids Soap Bath Toy 6 Pack Classic
Tub Works$19.34762 rev
Trending
90-day click momentum3 x Gelli Baff Bundle from Zimpli Kids Blue Red & Green Turn water into colourful goo! Childrens Sensory & Bath Toy
ZIMPLI$17.594.2★
3 x Slime Baff Bundle from Zimpli Kids Green Blue and Red Turn Water Into Gooey Slime Childrens Sensory and Bath Toy Certified Biodegradable Gift
ZIMPLI$16.043.9★
Zimpli Kids 6043 Crackle Baff Colours 3 Bath Pack Make Water Crackle and Change Colour Childrens Sensory & Bath Toy
ZIMPLI$4.884.3★
Tub Works Jelly Bath Slime Bombs 6 Pack | Bath Bombs for Kids That Turn Bath Water Into Colorful Jelly Slime | Nontoxic | Unique Kids Bath Bombs with Surprise Slime Texture | Sensory Fun Bath Toys
Tub Works$19.323.8★
Tub Works Super Goo Bath Slime Surprise Bombs 6 Pack | Kids Bath Bombs With Surprise Inside | Nontoxic | Stretchy Squishy Slime Soap | Sensory Fun for Kids
Tub Works$19.324.1★
What buyers say about bath slime
What buyers praise and complain about, mined from review topics.What buyers love
“Makes bathtime fun”
“The slime is fun, smells good, and my kiddo loves playing with it and making potions”
“Beautiful colors”
“Great value for the money”
“Great Xmas gift”
“Gets used quickly”
“Fun and cleanable”
“Lasted a long time”
“Fantastic for slip n slide or trampoline instead of soap”
“The ones that got to the water worked fine”
What buyers complain about
“Instead, it left behind a very sticky, messy residue that was extremely difficult to clean off surfaces”
“Most of them fall apart when you open them”
“Don't buy cheaply made”
“Doesnt do what it says”
“Extra slippery”
“Avoid at all costs”
“Messy”
“They made the bath so thick with slime”
“Little too no color”
“I tried to use in a water sensory bin and the smell stuck to my kids hands and the house and was horrid”
Top return reasons
Common questions
- Is bath slime profitable to sell on Amazon United States?
- The niche generates $84K/yr across 8 tracked products. 90-day search growth is +85.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the bath slime niche?
- 3 brands and 7 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bath slime?
- Top complaints mined from reviews: Ease Of Cleaning, Durability, Quality-Overall. The return rate is 0.7%.
- When does demand for bath slime peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the bath slime niche?
- Listings span $4.88–$19.39; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 1,574 reviews — the moat a new listing must climb.