bath markers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.80avg listing price — sweet spot $15–$100
Review moat
Okay2,033.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.74–$19.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$59K$59K/yr · 59K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath markers is a $59K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bath markers market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $47K–$59K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.4%
- Avg brand age
- 48 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Tub Works77%
- Crayola17%
- Nuby6%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -29.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top bath markers search terms
- bath markers25K/yr
- bath markers for toddlers 1-312K/yr
- shower markers8K/yr
- bathtub markers7K/yr
- bath markers for kids ages 4-84K/yr
- bathtub markers for toddlers 1-33K/yr
Top bath markers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons
Tub Works$13.584.5★2,682 rev
Tub Works Bath Paint Sticks Bath Toy 12 Count | Nontoxic Washable Bathtub Paint for Kids & Toddlers | Twistable Sticks Draw Smoothly on Tub Walls | Smooth Vibrant Alternative to Bath Crayons
Tub Works$13.564.2★1,673 rev
Crayola Taste Beauty Bathtub Markers Washable Markers for Baths in Green Red Blue Purple and Orange
Crayola$6.963.1★1,750 rev
Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser
Crayola$9.863.5★140 rev
Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials
Nuby$5.744.7★2,492 rev
Newest
by launch dateCrayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser
Crayola$9.86140 rev
Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials
Nuby$5.742,492 rev
Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers
Tub Works$13.041,356 rev
Tub Works Smooth Jumbo Bath Crayons Bath Toy | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Large Easy-Grip Bathtub Crayons
Tub Works$19.38815 rev
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works$12.315,361 rev
Trending
90-day click momentumNuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials
Nuby$5.744.7★
Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons
Tub Works$13.584.5★
Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser
Crayola$9.863.5★
Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers
Tub Works$13.044.3★
Tub Works Smooth Jumbo Bath Crayons Bath Toy | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Large Easy-Grip Bathtub Crayons
Tub Works$19.384.4★
What buyers say about bath markers
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Makes bath time fun”
“Cleans up easily”
“I very right reviews”
“Great price”
“Doesn't stain the tub”
“Perfect gift idea”
“Exactly what I wanted”
“Easy to use”
“Easy to wash off”
What buyers complain about
“would have been better if they were darker”
“Impossible to clean”
“broke within first use”
“Not great quality”
“stains a lot”
“This item is incorrectly advertised”
“Waste of money”
“hard to see”
“These tablets are significantly smaller”
“Not very strong”
Top return reasons
Common questions
- Is bath markers profitable to sell on Amazon United States?
- The niche generates $59K/yr across 8 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the bath markers niche?
- 3 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bath markers?
- Top complaints mined from reviews: Color, Ease Of Cleaning, Durability. The return rate is 0.8%.
- When does demand for bath markers peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the bath markers niche?
- Listings span $5.74–$19.38; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.