Bath Crayons
Bath Crayons shows low returns (0.9%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Flapen Score
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Is Bath Crayons profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bath Crayons is a $857K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Bath Crayons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -31.3% over the last 90 days and 9.5% of searches end in a purchase.
$857K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Bath Crayons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons
- Price
- $13.58
- Rating
- 4.5/5
- Reviews
- 2,682
- Age
- 3y ago
Tub Works Bath Paint Sticks Bath Toy 12 Count | Nontoxic Washable Bathtub Paint for Kids & Toddlers | Twistable Sticks Draw Smoothly on Tub Walls | Smooth Vibrant Alternative to Bath Crayons
- Price
- $13.56
- Rating
- 4.2/5
- Reviews
- 1,673
- Age
- 3y ago
Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser
- Price
- $9.86
- Rating
- 3.5/5
- Reviews
- 140
- Age
- 1y ago
Tub Works Bath Paint Soap Bath Toy Classic 6 Pack | Non-Toxic | Washable Bathtub Paint for Finger Painting on Tub Walls | Ideal Toddler Bath Toys for Creative Play | Easy to Clean Fun Bath Art
- Price
- $13.99
- Rating
- 4.4/5
- Reviews
- 1,718
- Age
- 3y ago
Tub Works Smooth Jumbo Bath Crayons Bath Toy | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Large Easy-Grip Bathtub Crayons
- Price
- $19.38
- Rating
- 4.4/5
- Reviews
- 815
- Age
- 2y ago
Trending
90-day click momentum
Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 2,492
- Age
- 1y ago
Cosaway Bath Crayons Toddler Bath Toys 10Packs
- Price
- $6.90
- Rating
- 3.7/5
- Reviews
- 35
- Age
- 1y ago
Mr. Bubble Bath Time Body Paints 6-Color Washable Bath Paint Sticks with Gentle Kid-Safe Formula Fun Tub Time Art Set with Scented Colors & Carrying Case
- Price
- $10.00
- Rating
- 3.9/5
- Reviews
- 51
- Age
- 9mo ago
Tub Works Bath Paint Soap Bath Toy 24 Pack | Non-Toxic Washable Bath Paint for Finger Painting in the Tub | Ideal Toddler Bath Toys for Creative Play | Classic & Pastel Bath Colors for Kids Bath
- Price
- $33.78
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 3y ago
Crayola Bathtub Fingerpaint Deluxe Value Pack 10-Piece Set for Kids 3 OZ Tubes of Washable Soap Paint Non-Toxic Stain Free Bath Toys for Kids
- Price
- $21.19
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 1y ago
Newest
by launch dateMr. Bubble Bath Time Body Paints 6-Color Washable Bath Paint Sticks with Gentle Kid-Safe Formula Fun Tub Time Art Set with Scented Colors & Carrying Case
- Price
- $10.00
- Rating
- 3.9/5
- Reviews
- 51
- Age
- 9mo ago
Crayola Bathtub Fingerpaint Deluxe Value Pack 10-Piece Set for Kids 3 OZ Tubes of Washable Soap Paint Non-Toxic Stain Free Bath Toys for Kids
- Price
- $21.19
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 1y ago
Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser
- Price
- $9.86
- Rating
- 3.5/5
- Reviews
- 140
- Age
- 1y ago
Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 2,492
- Age
- 1y ago
Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers
- Price
- $13.04
- Rating
- 4.3/5
- Reviews
- 1,356
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Tub Works71%
- Crayola16%
- Nuby6%
- Honeysticks2%
- Cosaway2%
- Mr. Bubble2%
Bath Crayons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top Bath Crayons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bath crayons185K/yr
- bath paint83K/yr
- bath crayons for toddlers 1-369K/yr
- bath paint for kids40K/yr
- bathtub crayons28K/yr
- bath markers25K/yr
- bath crayons for kids ages 4-826K/yr
- bath paint for toddlers 1-39K/yr
- crayola bath paint23K/yr
- bathtub paint for kids14K/yr
What reviews say buyers love and hate about Bath Crayons
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Colors are pretty”
“Makes bath time fun”
“Cleans up easily”
“Better than other brands”
“Great price”
What buyers complain about
67% of reviews“Dull colors”
“Not easy to clean”
“broke within first use”
“Stains easily”
“Terrible product”
Bath Crayons return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bath Crayons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
