bath crayons
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$857K$857K/yr · 605K searches
Avg price
Great$14.95avg listing price — sweet spot $15–$100
Price range
Good$5.74–$33.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,052.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bath crayons is a $857K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bath crayons market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $748K–$897K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 3.6%
- Avg brand age
- 39 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Tub Works71%
- Crayola16%
- Nuby6%
- Honeysticks2%
- Cosaway2%
- Mr. Bubble2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top bath crayons search terms
- bath crayons185K/yr
- bath paint83K/yr
- bath crayons for toddlers 1-369K/yr
- bath paint for kids40K/yr
- bathtub crayons28K/yr
- bath markers25K/yr
- bath crayons for kids ages 4-826K/yr
- bath paint for toddlers 1-39K/yr
- crayola bath paint23K/yr
- bathtub paint for kids14K/yr
Top bath crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons
Tub Works$13.584.5★2,682 rev
Tub Works Bath Paint Sticks Bath Toy 12 Count | Nontoxic Washable Bathtub Paint for Kids & Toddlers | Twistable Sticks Draw Smoothly on Tub Walls | Smooth Vibrant Alternative to Bath Crayons
Tub Works$13.564.2★1,673 rev
Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser
Crayola$9.863.5★140 rev
Tub Works Bath Paint Soap Bath Toy Classic 6 Pack | Non-Toxic | Washable Bathtub Paint for Finger Painting on Tub Walls | Ideal Toddler Bath Toys for Creative Play | Easy to Clean Fun Bath Art
Tub Works$13.994.4★1,718 rev
Tub Works Smooth Jumbo Bath Crayons Bath Toy | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Large Easy-Grip Bathtub Crayons
Tub Works$19.384.4★815 rev
Newest
by launch date
Mr. Bubble Bath Time Body Paints 6-Color Washable Bath Paint Sticks with Gentle Kid-Safe Formula Fun Tub Time Art Set with Scented Colors & Carrying Case
Mr. Bubble$10.0051 rev
Crayola Bathtub Fingerpaint Deluxe Value Pack 10-Piece Set for Kids 3 OZ Tubes of Washable Soap Paint Non-Toxic Stain Free Bath Toys for Kids
Crayola$21.19135 rev
Crayola Bathtub Crayons with Magic Eraser Washable Tub Coloring Kit for Kids Non-Toxic Easy Cleanup Bath Toys for Kids Includes 7 Crayons + Eraser
Crayola$9.86140 rev
Nuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials
Nuby$5.742,492 rev
Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers
Tub Works$13.041,356 rev
Trending
90-day click momentumNuby Bath Crayons for Kids - Washable Vibrant Colors for Bathtime Drawing - 3+ Years - Kids Bath Toys and Essentials
Nuby$5.744.7★
Cosaway Bath Crayons Toddler Bath Toys 10Packs
Cosaway$6.903.7★
Mr. Bubble Bath Time Body Paints 6-Color Washable Bath Paint Sticks with Gentle Kid-Safe Formula Fun Tub Time Art Set with Scented Colors & Carrying Case
Mr. Bubble$10.003.9★
Tub Works Bath Paint Soap Bath Toy 24 Pack | Non-Toxic Washable Bath Paint for Finger Painting in the Tub | Ideal Toddler Bath Toys for Creative Play | Classic & Pastel Bath Colors for Kids Bath
Tub Works$33.784.7★
Crayola Bathtub Fingerpaint Deluxe Value Pack 10-Piece Set for Kids 3 OZ Tubes of Washable Soap Paint Non-Toxic Stain Free Bath Toys for Kids
Crayola$21.194.6★
What buyers say about bath crayons
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Makes bath time fun”
“Cleans up easily”
“Better than other brands”
“Great price”
“Great gift”
“No staining”
“Exactly what I wanted”
“Easy to use”
“Easy to wash off”
What buyers complain about
“Dull colors”
“Not easy to clean”
“broke within first use”
“Stains easily”
“Terrible product”
“This item is incorrectly advertised”
“Not worth the price”
“Difficult to remove”
“These tablets are significantly smaller”
“Not very strong”
Top return reasons
Common questions
- Is bath crayons profitable to sell on Amazon United States?
- The niche generates $857K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the bath crayons niche?
- 6 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in bath crayons?
- Top complaints mined from reviews: Color, Ease Of Cleaning, Durability. The return rate is 0.9%.
- When does demand for bath crayons peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the bath crayons niche?
- Listings span $5.74–$33.78; the average listing price is $14.95 (sweet spot $15–$100). The average incumbent carries 2,052 reviews — the moat a new listing must climb.