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Bath Crayons

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 98% of clicks, so Bath Crayons is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$857K/yr605K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
70%top-5 click share · 6 brands · 18 sellers

Flapen Score

Bath Crayons against its category

The dotted line is the Toys & Games average. Past it, Bath Crayons is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Crayons market on Amazon at a glance

Shoppers on Amazon United States searched for Bath Crayons 605K times last year and spent an estimated $857K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $857K a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
9.5%
Market size, estimated
$857Ka year
Peak month
December3.9× the quietest month
Top search term
bath crayons185K searches a year

02 · Price

A sale here is worth $14.95.

Listings sell for $14.95 on average, from $5.74 to $33.78. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $14.95 that is $45K to $60K a year per listing.

Average price
$14.95under the $15 to $100 sweet spot
Price range
$5.74–$33.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$45K–$60K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #98 within Bath Toys. It carries 2,052 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#98in Bath Toys
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
2,052per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bath Crayons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

18

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 216%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Bath Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Bath Crayons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath crayons185K/yr
  • bath paint83K/yr
  • bath crayons for toddlers 1-369K/yr
  • bath paint for kids40K/yr
  • bathtub crayons28K/yr
  • bath markers25K/yr
  • bath crayons for kids ages 4-826K/yr
  • bath paint for toddlers 1-39K/yr
  • crayola bath paint23K/yr
  • bathtub paint for kids14K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Crayons

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
19%of negative reviews mention “Color”
0.9%of orders come back
“Dull colors”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bath Crayons questions

Answered from the same tracked data.