Barbie Shoes
FailDemand is soft, at -6.8% this quarter, so Barbie Shoes is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $149K/yr300K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 49%top-5 click share · 16 brands · 70 sellers
Flapen Score
Barbie Shoes against its category
The dotted line is the Toys & Games average. Past it, Barbie Shoes is stronger. Inside it, weaker.
Market
The Barbie Shoes market on Amazon at a glance
Shoppers on Amazon United States searched for Barbie Shoes 300K times last year and spent an estimated $149K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 300K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $149Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- barbie shoes132K searches a year
02 · Price
A sale here is worth $20.12.
Listings sell for $20.12 on average, from $5.91 to $46.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.12 that is $5K to $10K a year per listing.
- Average price
- $20.12inside the $15 to $100 sweet spot
- Price range
- $5.91–$46.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #857 within Doll Accessories. It carries 1,317 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #857in Doll Accessories
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,317per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Barbie Shoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
70
Top-5 brand share
75%
Top 20: 93%
Top-5 click share
49%
Top 20: 82%
Open market
18%
- Brand 143%
- Brand 213%
- Brand 312%
- Brand 47%
- Brand 54%
- Brand 63%
Demand
Barbie Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Barbie Shoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- barbie shoes132K/yr
- barbie doll shoes42K/yr
- barbie shoes for dolls24K/yr
- barbie shoes for girls43K/yr
- barbie sneakers8K/yr
- barbie doll shoes for barbies7K/yr
- barbie boots10K/yr
- barbie shoe6K/yr
- barbie doll boots6K/yr
- barbie flat shoes4K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Shoes
We read the reviews and the return reasons for every product selling here.
“Not as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Shoes questions
Answered from the same tracked data.








