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Barbie Shoes

Fail

Demand is soft, at -6.8% this quarter, so Barbie Shoes is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$149K/yr300K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
49%top-5 click share · 16 brands · 70 sellers

Flapen Score

Barbie Shoes against its category

The dotted line is the Toys & Games average. Past it, Barbie Shoes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Shoes 300K times last year and spent an estimated $149K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
2.5%
Market size, estimated
$149Ka year
Peak month
December1.9× the quietest month
Top search term
barbie shoes132K searches a year

02 · Price

A sale here is worth $20.12.

Listings sell for $20.12 on average, from $5.91 to $46.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.12 that is $5K to $10K a year per listing.

Average price
$20.12inside the $15 to $100 sweet spot
Price range
$5.91–$46.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #857 within Doll Accessories. It carries 1,317 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#857in Doll Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,317per listing
Listings tracked
39

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Barbie Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

70

Top-5 brand share

75%

Top 20: 93%

Top-5 click share

49%

Top 20: 82%

Open market

18%

  • Brand 143%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Barbie Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Barbie Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie shoes132K/yr
  • barbie doll shoes42K/yr
  • barbie shoes for dolls24K/yr
  • barbie shoes for girls43K/yr
  • barbie sneakers8K/yr
  • barbie doll shoes for barbies7K/yr
  • barbie boots10K/yr
  • barbie shoe6K/yr
  • barbie doll boots6K/yr
  • barbie flat shoes4K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Shoes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Advertised Vs Actual Product”
1.4%of orders come back
“Not as described”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barbie Shoes questions

Answered from the same tracked data.