Barbie School

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

+21.5%

Conversion, latest week

1.1%

Market size, estimated

$56Ka year

Peak month

August6.7× the quietest month

Top search term

barbie school supplies34K searches a year

Listings sell for $23.14 on average, from $5.96 to $46.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.14 that is $2K to $6K a year per listing.

Average price

$23.14inside the $15 to $100 sweet spot

Price range

$5.96–$46.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.0%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #353 within Dollhouse Accessories. It carries 949 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

93%

Out of stock, average day

9.1%

Average rank

#353in Dollhouse Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

949per listing

Listings tracked

28

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months