Barbie Pets

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

332K

Growth, 90 days vs prior 90

-0.5%

Conversion, latest week

1.7%

Market size, estimated

$107Ka year

Peak month

December4.5× the quietest month

Top search term

barbie pets80K searches a year

Listings sell for $18.78 on average, from $7.20 to $35.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $18.78 that is $2K to $5K a year per listing.

Average price

$18.78inside the $15 to $100 sweet spot

Price range

$7.20–$35.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.8%of orders · Amazon United States median 2.1%

32% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #530 within Dolls. It carries 1,762 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#530in Dolls

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,762per listing

Listings tracked

28

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months