Barbie Necklace
FailShoppers spend an estimated $57K a year here, so Barbie Necklace is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $57K/yr122K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 44%top-5 click share · 24 brands · 53 sellers
Flapen Score
Barbie Necklace against its category
The dotted line is the Toys & Games average. Past it, Barbie Necklace is stronger. Inside it, weaker.
Market
The Barbie Necklace market on Amazon at a glance
Shoppers on Amazon United States searched for Barbie Necklace 122K times last year and spent an estimated $57K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $57Ka year
- Peak month
- October4.2× the quietest month
- Top search term
- barbie necklace43K searches a year
02 · Price
A sale here is worth $17.23.
Listings sell for $17.23 on average, from $4.92 to $243.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.23 that is $0 to $2K a year per listing.
- Average price
- $17.23inside the $15 to $100 sweet spot
- Price range
- $4.92–$243.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #2,805 within Dress-Up Accessories. It carries 427 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #2,805in Dress-Up Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 427per listing
- Listings tracked
- 45
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Barbie Necklace products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cryshimmer Pink Pearl Choker Necklace for Women Faux Pearl Beads Necklace Earring Set Costume Jewelry
- Price
- $9.01
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 11mo ago

Barbie Girls Cat Eye Sunglasses and Handled Hard Case Set (Pink)
- Price
- $14.94
- Rating
- 4.8/5
- Reviews
- 1,048
- Age
- 5y ago

Sun-Staches Barbie Pink Sunglasses l Barbie Movie Costume Accessory Women
- Price
- $15.26
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 2y ago

Barbie Accessories for Girls 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $9.42
- Rating
- 4.7/5
- Reviews
- 1,427
- Age
- 3y ago

LUV HER Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+ No Gemstone
- Price
- $10.18
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 3y ago
Trending
estimated 90-day click momentum
Loved Creations Morse Code Bracelets Barbie Inspirational Morris Code Bracelet for Women 925 Sterling Silver Blessed Jewelry Gifts for Women Men
- Price
- $4.92
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 2y ago

Sun-Staches Barbie Pink Sunglasses l Barbie Movie Costume Accessory Women
- Price
- $15.26
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 2y ago

Batiyeer 3 Pcs Cuban Link Chain Necklace Bracelet Rhinestone Hoop Earrings Bling Crystal Hip Hop Jewelry for Women(16 Inch Rose Gold Pink)
- Price
- $18.16
- Rating
- 4.3/5
- Reviews
- 4,502
- Age
- 2y ago

ARKAID Barbie Girls Sunglasses with Crossbody Carry Case - Kids 2 Pc Set
- Price
- $21.11
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 1y ago

Barbie Womens Classic 2 Pack Mid Crew Socks
- Price
- $7.54
- Rating
- 4.7/5
- Reviews
- 540
- Age
- 3y ago
Newest
by launch date
Cryshimmer Pink Pearl Choker Necklace for Women Faux Pearl Beads Necklace Earring Set Costume Jewelry
- Price
- $9.01
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 11mo ago

Barbie Sparkle Bracelet Making Kit 4 Reversible Shimmery Bracelets 100+ Traditional and Puffy Resin Stickers DIY Friendship Jewelry Girls Toys Arts and Crafts for Kids Age 8-12 Gifts for Girls
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

HER B B Jewelry Set for Kids Character Pendant Necklace with Earrings Ages 3
- Price
- $7.41
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

ARKAID Barbie Girls Sunglasses with Crossbody Carry Case - Kids 2 Pc Set
- Price
- $21.11
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 1y ago

LUV HER Barbie themed 2-Piece Adjustable Ring Set a pair of stud and hoop earrings and a choker for Girls - Barbie Themed Charms Universally Fitting & Stylish Gifts - Ages 4+
- Price
- $10.37
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
53
Est. top-5 brand share
75%
Top 20: 97%
Est. top-5 click share
44%
Top 20: 78%
Open market
22%
- Barbie30%
- LUV HER21%
- Cryshimmer10%
- Sun-Staches10%
- Loved Creations4%
- Batiyeer3%
Demand
Barbie Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.2×
Search terms
Top Barbie Necklace search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- barbie necklace43K/yr
- barbie jewelry34K/yr
- barbie jewelry for girls12K/yr
- barbie necklace for women11K/yr
- barbie jewelry for women9K/yr
- barbie necklace for girls8K/yr
- barbie chain6K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Necklace
We read the reviews and the return reasons for every product selling here.
“Cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Necklace questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








