Barbie Kitchen
FailBuyers convert on only 1.1% of searches, so Barbie Kitchen is a Fail.
- Flapen Score
- 49 / 100Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 4649
- Market size
- $88K/yr257K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 42%top-5 click share · 19 brands · 234 sellers
Flapen Score
Barbie Kitchen against its category
The dotted line is the Toys & Games average. Past it, Barbie Kitchen is stronger. Inside it, weaker.
Market
The Barbie Kitchen market on Amazon at a glance
Shoppers on Amazon United States searched for Barbie Kitchen 257K times last year and spent an estimated $88K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 257K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $88Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- barbie kitchen86K searches a year
02 · Price
A sale here is worth $31.12.
Listings sell for $31.12 on average, from $11.20 to $115.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.12 that is $3K to $8K a year per listing.
- Average price
- $31.12inside the $15 to $100 sweet spot
- Price range
- $11.20–$115.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #613 within Playsets. It carries 872 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #613in Playsets
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 872per listing
- Listings tracked
- 33
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Barbie Kitchen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SOCBTNSO 64 PCS Pink Kitchen Toy with Lights Sounds for 3 4 5 6 7 Year Old
- Price
- $40.03
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 2y ago

Doll Kitchen Playset for Kids My Modern Mini Kitchen House Furniture Pretend Play Toy Accessories Set with Realistic Lights & Sounds for Toddlers Girls (4-in-1)
- Price
- $39.24
- Rating
- 4.4/5
- Reviews
- 1,342
- Age
- 2y ago

Mastom Kitchen Playset for Girls Play Kitchen Toys for Dolls with Realistic Lights & Sounds 56PCS Kids Pretend Play Kitchen Toy Accessories Gifts for Toddlers Girls 3 4 5 6 Year Old
- Price
- $36.77
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 2y ago

Kitchen Playset for Girls Pretend Play Kitchen Toy for Dolls with Lights Sounds & Accessories Gifts for 3 4 5 6 Year Old Toddlers
- Price
- $21.50
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 11mo ago

Barbie Mundo de Chelsea Set de Cocina Barbie y Chelsea
- Price
- $42.86
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 4y ago
Trending
estimated 90-day click momentum
Barbie Barbies Kitchen Doll and Kitchen Set with Fridge and 10 Accessories Including Food Plus Sticker Sheet JKB52
- Price
- $38.84
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 10mo ago

Barbie Mundo de Chelsea Set de Cocina Barbie y Chelsea
- Price
- $42.86
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 4y ago

iLAND Dollhouse Furniture and Accessories Set Dollhouse Kitchen Modern Kit Complete Miniature Cabinets Oven Refrigerator with Cookware fit 1/12 Scale Accessories Mini Food Nice Gift for Miniaturists
- Price
- $66.41
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 3y ago

Barbie Cook n Grill Restaurant Playset with 30+ Pieces & 6 Play Areas Including Kitchen Pizza Oven Grill & Dining Booth Gift for 3 to 7 Year Olds
- Price
- $115.01
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 5y ago

Doll Kitchen Playset for Kids My Modern Mini Kitchen House Furniture Pretend Play Toy Accessories Set with Realistic Lights & Sounds for Toddlers Girls (4-in-1 w/Doll)
- Price
- $44.28
- Rating
- 4.4/5
- Reviews
- 1,342
- Age
- 4y ago
Newest
by launch date
Barbie Barbies Kitchen Doll and Kitchen Set with Fridge and 10 Accessories Including Food Plus Sticker Sheet JKB52
- Price
- $38.84
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 10mo ago

Kitchen Playset for Girls Pretend Play Kitchen Toy for Dolls with Lights Sounds & Accessories Gifts for 3 4 5 6 Year Old Toddlers
- Price
- $21.50
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 11mo ago

180Pcs Mini Shopping Cart Playset - Pretend Grocery Dollhouse Accessories Toys with Miniature Cash Register 2 Fruit-Veggie Stands 3 Shelves 100+ Play Food - Educational Role Play Toys for Toddlers
- Price
- $24.64
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 1y ago

Barbie and Teresa Recipe for Friendship Fashion Doll & Playset Malibu at the Market Theme with 11 Accessories Including Market Stand & Food
- Price
- $11.20
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 1y ago

Barbie and Teresa Recipe for Friendship Teresa Fashion Doll & Kitchen Playset with 20+ Accessories Including Color-Change Cookies
- Price
- $19.10
- Rating
- 4.8/5
- Reviews
- 161
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
234
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 88%
Open market
17%
- Barbie27%
- Liberty Imports17%
- Mastom16%
- SOCBTNSO11%
- WEHOO8%
- Gloria5%
- Open — no brand owns it (13 brands, 17%)
Demand
Barbie Kitchen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Barbie Kitchen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- barbie kitchen86K/yr
- barbie kitchen set46K/yr
- barbie grocery store18K/yr
- doll kitchen12K/yr
- barbie kitchen playset12K/yr
- barbie doll kitchen8K/yr
- barbie restaurant6K/yr
- barbie supermarket8K/yr
- barbie grocery store playset8K/yr
- barbie shopping6K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Kitchen
We read the reviews and the return reasons for every product selling here.
“Small size for kids”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Kitchen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








