Barbie Hair Accessories

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

4.2%

Market size, estimated

$67Ka year

Peak month

October6.0× the quietest month

Top search term

barbie hair accessories41K searches a year

Listings sell for $13.74 on average, from $4.09 to $28.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.74 that is $1K to $3K a year per listing.

Average price

$13.74under the $15 to $100 sweet spot

Price range

$4.09–$28.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,228 within Dedicated Deck Card Games. It carries 1,817 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#1,228in Dedicated Deck Card Games

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,817per listing

Listings tracked

38

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months