Barbie Hair

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-88.2%

Conversion, latest week

1.7%

Market size, estimated

$45Ka year

Peak month

December15.7× the quietest month

Top search term

barbie hair18K searches a year

Listings sell for $20.19 on average, from $5.48 to $34.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.19 that is $0 to $2K a year per listing.

Average price

$20.19inside the $15 to $100 sweet spot

Price range

$5.48–$34.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,275 within Dolls. It carries 2,261 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

98%

Out of stock, average day

1.1%

Average rank

#1,275in Dolls

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,261per listing

Listings tracked

58

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months