Barbie for 2 Year Old Girls

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

+9.3%

Conversion, latest week

0.9%

Market size, estimated

$71Ka year

Peak month

February4.3× the quietest month

Top search term

my first barbie56K searches a year

Listings sell for $29.57 on average, from $8.84 to $55.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $29.57 that is $7K to $15K a year per listing.

Average price

$29.57inside the $15 to $100 sweet spot

Price range

$8.84–$55.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

1.6%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #592 within Playsets. It carries 2,468 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#592in Playsets

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

2,468per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months