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Barbie Fashion Designer

Fail

Shoppers spend an estimated $26K a year here, so Barbie Fashion Designer is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$26K/yr15K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
72%top-5 click share · 11 brands · 68 sellers

Flapen Score

Barbie Fashion Designer against its category

The dotted line is the Toys & Games average. Past it, Barbie Fashion Designer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Fashion Designer market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Fashion Designer 15K times last year and spent an estimated $26K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
5.6%
Market size, estimated
$26Ka year
Peak month
December9.8× the quietest month
Top search term
barbie fashion designer12K searches a year

02 · Price

A sale here is worth $29.75.

Listings sell for $29.75 on average, from $18.89 to $61.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.75 that is $0 to $3K a year per listing.

Average price
$29.75inside the $15 to $100 sweet spot
Price range
$18.89–$61.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #651 within Craft Kits. It carries 2,008 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#651in Craft Kits
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,008per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Barbie Fashion Designer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

68

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Brand 151%
  • Brand 214%
  • Brand 314%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Barbie Fashion Designer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Reviews and returns

What reviews say buyers love and hate about Barbie Fashion Designer

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Not Well Made”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Barbie Fashion Designer questions

Answered from the same tracked data.