Barbie Family

Shoppers searched for this 910K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months

910K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

1.5%

Market size, estimated

$298Ka year

Peak month

December9.2× the quietest month

Top search term

barbie baby179K searches a year

Listings sell for $21.29 on average, from $8.21 to $56.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $21.29 that is $5K to $11K a year per listing.

Average price

$21.29inside the $15 to $100 sweet spot

Price range

$8.21–$56.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

1.1%of orders · Amazon United States median 2.1%

51% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #522 within Dolls. It carries 1,786 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

95%

Out of stock, average day

7.4%

Average rank

#522in Dolls

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,786per listing

Listings tracked

39

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

38 months