Barbie Dresses

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

+15.5%

Conversion, latest week

2.5%

Market size, estimated

$37Ka year

Peak month

December2.7× the quietest month

Top search term

barbie dresses52K searches a year

Listings sell for $13.31 on average, from $6.81 to $24.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.31 that is $0 to $1K a year per listing.

Average price

$13.31under the $15 to $100 sweet spot

Price range

$6.81–$24.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Doll Accessories. It carries 1,808 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#151in Doll Accessories

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,808per listing

Listings tracked

34

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

40 months