Barbie Dress Up

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months

387K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

2.0%

Market size, estimated

$207Ka year

Peak month

December7.1× the quietest month

Top search term

barbie closet216K searches a year

Listings sell for $27.24 on average, from $6.19 to $53.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $27.24 that is $14K to $20K a year per listing.

Average price

$27.24inside the $15 to $100 sweet spot

Price range

$6.19–$53.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$14K–$20K

Returns

1.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #316 within Doll Accessories. It carries 2,483 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

97%

Out of stock, average day

2.3%

Average rank

#316in Doll Accessories

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,483per listing

Listings tracked

30

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months