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Barbie Crafts

Fail

The top 5 brands take 100% of clicks, so Barbie Crafts is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$30K/yr19K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
88%top-5 click share · 4 brands · 45 sellers

Flapen Score

Barbie Crafts against its category

The dotted line is the Toys & Games average. Past it, Barbie Crafts is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Crafts 19K times last year and spent an estimated $30K. All 4 brands take every click. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
10.9%
Market size, estimated
$30Ka year
Peak month
August22.2× the quietest month
Top search term
barbie makeup book15K searches a year

02 · Price

A sale here is worth $14.54.

Listings sell for $14.54 on average, from $7.88 to $19.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.54 that is $1K to $4K a year per listing.

Average price
$14.54under the $15 to $100 sweet spot
Price range
$7.88–$19.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #294 within Craft Kits. It carries 1,019 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#294in Craft Kits
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,019per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Barbie Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 219%
  • Brand 316%
  • Brand 415%
  • Open — no brand owns it (0%)

Demand

Barbie Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 22.2×

Reviews and returns

What reviews say buyers love and hate about Barbie Crafts

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Ease Of Use”
1.1%of orders come back
“Not as easy as it seems”
A buyer, on “Ease Of Use”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Barbie Crafts questions

Answered from the same tracked data.