Barbie Cars for Barbies

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+7.4%

Conversion, latest week

2.3%

Market size, estimated

$2.2Ma year

Peak month

December5.3× the quietest month

Top search term

barbie car905K searches a year

Listings sell for $59.39 on average, from $12.44 to $335.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $59.39 that is $148K to $178K a year per listing.

Average price

$59.39inside the $15 to $100 sweet spot

Price range

$12.44–$335.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$148K–$178K

Returns

1.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #144 within Doll Accessories. It carries 5,207 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

95%

Out of stock, average day

4.0%

Average rank

#144in Doll Accessories

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

5,207per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months