Barbie Cars

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months

595K

Growth, 90 days vs prior 90

+17.8%

Conversion, latest week

1.3%

Market size, estimated

$267Ka year

Peak month

December6.2× the quietest month

Top search term

barbie cars94K searches a year

Listings sell for $34.20 on average, from $8.05 to $186.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $34.20 that is $9K to $17K a year per listing.

Average price

$34.20inside the $15 to $100 sweet spot

Price range

$8.05–$186.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$9K–$17K

Returns

1.9%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #159 within Doll Accessories. It carries 3,964 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#159in Doll Accessories

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,964per listing

Listings tracked

41

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months