barbie bathtub
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.59avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$9.08–$56.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good793.32avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, barbie bathtub is a $17K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
barbie bathtub market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #891
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 58%
- Out of stock
- 5.2%
- Avg brand age
- 37 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
117
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
47%
Top 20: 84%
Open market
22%
- Komar Kids28%
- Barbie24%
- Get Trend11%
- HONLAELLA7%
- Toyvian4%
- Glitter Girls4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top barbie bathtub search terms
- barbie bathtub17K/yr
- barbie spa21K/yr
- barbie bath10K/yr
- spa barbie9K/yr
- barbie spa set11K/yr
- barbie bath tub4K/yr
- barbie spa day3K/yr
- barbie self care2K/yr
- self care barbie1K/yr
Top barbie bathtub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barbie Girls Fleece Kids Hooded Robe - Super Soft Plush Kids Spa Bathrobe with Pockets Girls Sizes 4-10 - Official Barbie Product
Komar Kids$33.694.8★252 rev
Get Trend Barbie Fleece Bathrobe for Girls Teens Dressing Gown Hooded Robe with Tie Belt Cozy Loungewear Gifts for Girls (4-5 Years Pink Barbie)
Get Trend$27.994.8★339 rev
27 Pcs Doll Sleeping Clothes Accessories Set for 11.5 Inch Girl Dolls
HONLAELLA$9.724.4★120 rev
Barbie Doll Kids Toys Blonde Doll with Pet Puppy Barbie Sets Spa Day Lemon Print Bathrobe Headband and Eye Mask Self-Care Series
Barbie$11.764.7★606 rev
Toyvian Doll Bathtub Set Electric Bath Tub with Shower Faucet
Toyvian$19.023.8★143 rev
Newest
by launch date
1/12 Scale Miniature Clawfoot Bathtub with Gold Legs for Dollhouse Bathrooms and Diorama Displays
CYBER RECORDS$14.6813 rev
Barbie Skipper Babysitters Inc. Bath Time Playset
Barbie$22.89551 rev
Barbie Dream Pool Playset with 6 Play Areas Including Slide & Bubbling Hot Tub Plus 20+ Accessories Like Pet Floaties & More
Barbie$53.001,020 rev
Get Trend Barbie Fleece Bathrobe for Girls Teens Dressing Gown Hooded Robe with Tie Belt Cozy Loungewear Gifts for Girls (4-5 Years Pink Barbie)
Get Trend$27.99339 rev
Get Trend Barbie Fleece Bathrobe for Girls Teens Dressing Gown Hooded Robe with Tie Belt Cozy Loungewear Gifts for Girls (9-10 Years Pink Barbie)
Get Trend$31.39339 rev
Trending
90-day click momentumGet Trend Barbie Fleece Bathrobe for Girls Teens Dressing Gown Hooded Robe with Tie Belt Cozy Loungewear Gifts for Girls (9-10 Years Pink Barbie)
Get Trend$31.394.8★
1/12 Scale Miniature Clawfoot Bathtub with Gold Legs for Dollhouse Bathrooms and Diorama Displays
CYBER RECORDS$14.683.7★
Barbie Girls Fleece Kids Hooded Robe - Super Soft Plush Kids Spa Bathrobe with Pockets Girls Sizes 4-10 - Official Barbie Product
Komar Kids$33.694.8★
MINISO Barbie Tote Bag Reusable Small Rubber Waterproof Bag Cute Design Practical And Portable Handbag for Work Travel (ROSE)
MINISO$28.834.7★
Ground Up Barbie Kids Slippers Platform Spa Slipper with Embroidery - Pink - 13/1
Ground Up$25.744.8★
What buyers say about barbie bathtub
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun”
“Nice quality and cute accessories”
“Perfect Christmas gift”
“face masks fit my Barbie the shoes fit my Barbie”
“Cute for the price”
“Easy to assemble as well”
“durable”
“Product as described”
“Nice fabric and colors”
“these were a great addition to her collection”
What buyers complain about
“They do not fit right”
“Cheap and waste of money”
“Not a good value for the money”
“Cheap plastic”
“Awful the straps are twisted”
“Cheap plastic parts dont stay clicked together”
“Dresses simply cut out, nothing stitched and patterns didn't match what was shown”
“This was a gift so Im extremely disappointed”
“the overall design left me disappointed”
“The arms and legs are completely stiff, so theres no poseability, which makes them less fun to play with”
Top return reasons
Common questions
- Is barbie bathtub profitable to sell on Amazon United States?
- The niche generates $17K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the barbie bathtub niche?
- 16 brands and 117 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in barbie bathtub?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
- When does demand for barbie bathtub peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the barbie bathtub niche?
- Listings span $9.08–$56.92; the average listing price is $27.59 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.