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Barbie Bathtub

Fail

Shoppers spend an estimated $17K a year here, so Barbie Bathtub is a Fail.

Flapen Score
43
43 / 100
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Market size
$17K/yr78K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
47%top-5 click share · 16 brands · 117 sellers

Flapen Score

Barbie Bathtub against its category

The dotted line is the Toys & Games average. Past it, Barbie Bathtub is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Bathtub market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Bathtub 78K times last year and spent an estimated $17K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
0.8%
Market size, estimated
$17Ka year
Peak month
December4.6× the quietest month
Top search term
barbie bathtub17K searches a year

02 · Price

A sale here is worth $27.59.

Listings sell for $27.59 on average, from $9.08 to $56.92. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.59 that is $0 to $3K a year per listing.

Average price
$27.59inside the $15 to $100 sweet spot
Price range
$9.08–$56.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #891 within Doll Accessories. It carries 793 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
84%
Out of stock, average day
5.2%
Average rank
#891in Doll Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
793per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Barbie Bathtub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

117

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

22%

  • Brand 128%
  • Brand 224%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Barbie Bathtub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Barbie Bathtub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie bathtub17K/yr
  • barbie spa21K/yr
  • barbie bath10K/yr
  • spa barbie9K/yr
  • barbie spa set11K/yr
  • barbie bath tub4K/yr
  • barbie spa day3K/yr
  • barbie self care2K/yr
  • self care barbie1K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Bathtub

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Size-Overall”
1.5%of orders come back
“They do not fit right”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Barbie Bathtub questions

Answered from the same tracked data.