Barbie Arts and Crafts
a small market ($79K/yr) — Barbie Arts and Crafts doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Barbie Arts and Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Barbie Arts and Crafts is a $79K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.
Barbie Arts and Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.6% over the last 90 days and 7.1% of searches end in a purchase.
$79K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 26 products
Top Barbie Arts and Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Barbie Sparkle Bracelet Making Kit 4 Reversible Shimmery Bracelets 100+ Traditional and Puffy Resin Stickers DIY Friendship Jewelry Girls Toys Arts and Crafts for Kids Age 8-12 Gifts for Girls
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago
Barbie Fashion Plates All in One Studio Barbie Sketch Design Activity Set Fashion Design Kit for Kids Ages 6 and Up
- Price
- $18.89
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 8y ago
Tara Toys Barbie Tie-Dye Fashion Designer Kit DIY Design Set for Girls with Dresses Markers Stickers & Tools Create Real Barbie Outfits Craft Activity for Kids Ages 6+
- Price
- $26.11
- Rating
- 4.7/5
- Reviews
- 1,494
- Age
- 5y ago
Barbie D.I.Y. Magnetic Play Set 75 Pieces 3 Magnetic Dolls Crafts for Kids Ages 4-8 4 Year Old Girl Birthday Gifts Girl Toys Cute Travel Toy Fun Airplane Activities Pretend Play for Girls
- Price
- $12.03
- Rating
- 4.5/5
- Reviews
- 3,856
- Age
- 1y ago
QLOVEA Birthday Gifts for Girls Kids Sling Bag Purse for Toddler Pink A
- Price
- $16.06
- Rating
- 4.7/5
- Reviews
- 1,644
- Age
- 1y ago
Trending
90-day click momentum
Barbie Gem Sticker Kit for Kids Ages 4-8 - 8 Gem Sticker Art Stitch Cards with Satin Ribbons | Barbie Arts and Crafts Craft Kit for Girls
- Price
- $16.14
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 8mo ago
Barbie Cross Stitch Kit for Kids Ages 6-12 | Beginner Embroidery & Needlepoint Craft Kit 7 Keychain Projects Arts and Crafts Gift for Girls
- Price
- $17.51
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 9mo ago
ARKAID Barbie Girls Sunglasses with Crossbody Carry Case - Kids 2 Pc Set
- Price
- $21.11
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 1y ago
QLOVEA Birthday Gifts for Girls Kids Sling Bag Purse for Toddler Pink A
- Price
- $16.06
- Rating
- 4.7/5
- Reviews
- 1,644
- Age
- 1y ago
Play-Doh Barbie Designer Fashion Show Set Make Doll Clothes with 21 Accessories & Modeling Compound Kids Arts & Crafts for Girls & Boys Ages 5+
- Price
- $22.50
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 1y ago
Newest
by launch dateBarbie Gem Sticker Kit for Kids Ages 4-8 - 8 Gem Sticker Art Stitch Cards with Satin Ribbons | Barbie Arts and Crafts Craft Kit for Girls
- Price
- $16.14
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 8mo ago
Barbie Cross Stitch Kit for Kids Ages 6-12 | Beginner Embroidery & Needlepoint Craft Kit 7 Keychain Projects Arts and Crafts Gift for Girls
- Price
- $17.51
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 9mo ago
Barbie Sparkle Bracelet Making Kit 4 Reversible Shimmery Bracelets 100+ Traditional and Puffy Resin Stickers DIY Friendship Jewelry Girls Toys Arts and Crafts for Kids Age 8-12 Gifts for Girls
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago
Play-Doh Barbie Designer Fashion Show Set Make Doll Clothes with 21 Accessories & Modeling Compound Kids Arts & Crafts for Girls & Boys Ages 5+
- Price
- $22.50
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 1y ago
Play-Doh Barbie Ruffles and Bows Set Make Doll Clothes with Modeling Compound & 9 Fashion Accessories Arts & Crafts for Girls & Boys 5+
- Price
- $13.34
- Rating
- 4.7/5
- Reviews
- 402
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
69
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
17%
- Horizon Group USA34%
- Barbie19%
- Tara Toys14%
- QLOVEA7%
- Play-Doh4%
- CRAFTILOO4%
- Open — no brand owns it (8 brands, 17%)
Barbie Arts and Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Barbie Arts and Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- barbie arts and crafts19K/yr
- barbie craft15K/yr
- barbie art10K/yr
- barbie activity6K/yr
- barbie crafts for girls ages 6-87K/yr
- barbie crafts for girls ages 4-66K/yr
- barbie art set5K/yr
- barbie games for girls 5-85K/yr
What reviews say buyers love and hate about Barbie Arts and Crafts
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great fun”
“It was a gift”
“Easy to use”
“I also appreciated the cardstock quality”
“fun craft”
What buyers complain about
58% of reviews“The box is relatively small”
“The sticky part doesn't stick whete it should”
“Hard to peel”
“just more expensive than I would be willing to pay”
“it was broke”
Barbie Arts and Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Barbie Arts and Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
