Barbie Arts and Crafts
FailShoppers spend an estimated $79K a year here, so Barbie Arts and Crafts is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $79K/yr73K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 69 sellers
Flapen Score
Barbie Arts and Crafts against its category
The dotted line is the Toys & Games average. Past it, Barbie Arts and Crafts is stronger. Inside it, weaker.
Market
The Barbie Arts and Crafts market on Amazon at a glance
Shoppers on Amazon United States searched for Barbie Arts and Crafts 73K times last year and spent an estimated $79K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $79Ka year
- Top search term
- barbie arts and crafts19K searches a year
02 · Price
A sale here is worth $15.20.
Listings sell for $15.20 on average, from $4.65 to $29.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.20 that is $0 to $2K a year per listing.
- Average price
- $15.20inside the $15 to $100 sweet spot
- Price range
- $4.65–$29.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #379 within Craft Kits. It carries 1,707 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #379in Craft Kits
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,707per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Barbie Arts and Crafts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barbie Sparkle Bracelet Making Kit 4 Reversible Shimmery Bracelets 100+ Traditional and Puffy Resin Stickers DIY Friendship Jewelry Girls Toys Arts and Crafts for Kids Age 8-12 Gifts for Girls
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

Barbie Fashion Plates All in One Studio Barbie Sketch Design Activity Set Fashion Design Kit for Kids Ages 6 and Up
- Price
- $18.89
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 8y ago

Tara Toys Barbie Tie-Dye Fashion Designer Kit DIY Design Set for Girls with Dresses Markers Stickers & Tools Create Real Barbie Outfits Craft Activity for Kids Ages 6+
- Price
- $26.11
- Rating
- 4.7/5
- Reviews
- 1,494
- Age
- 5y ago

Barbie D.I.Y. Magnetic Play Set 75 Pieces 3 Magnetic Dolls Crafts for Kids Ages 4-8 4 Year Old Girl Birthday Gifts Girl Toys Cute Travel Toy Fun Airplane Activities Pretend Play for Girls
- Price
- $12.03
- Rating
- 4.5/5
- Reviews
- 3,856
- Age
- 1y ago

QLOVEA Birthday Gifts for Girls Kids Sling Bag Purse for Toddler Pink A
- Price
- $16.06
- Rating
- 4.7/5
- Reviews
- 1,644
- Age
- 1y ago
Trending
estimated 90-day click momentum
Barbie Gem Sticker Kit for Kids Ages 4-8 - 8 Gem Sticker Art Stitch Cards with Satin Ribbons | Barbie Arts and Crafts Craft Kit for Girls
- Price
- $16.14
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 8mo ago

Barbie Cross Stitch Kit for Kids Ages 6-12 | Beginner Embroidery & Needlepoint Craft Kit 7 Keychain Projects Arts and Crafts Gift for Girls
- Price
- $17.51
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 9mo ago

ARKAID Barbie Girls Sunglasses with Crossbody Carry Case - Kids 2 Pc Set
- Price
- $21.11
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 1y ago

QLOVEA Birthday Gifts for Girls Kids Sling Bag Purse for Toddler Pink A
- Price
- $16.06
- Rating
- 4.7/5
- Reviews
- 1,644
- Age
- 1y ago

Play-Doh Barbie Designer Fashion Show Set Make Doll Clothes with 21 Accessories & Modeling Compound Kids Arts & Crafts for Girls & Boys Ages 5+
- Price
- $22.50
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 1y ago
Newest
by launch date
Barbie Gem Sticker Kit for Kids Ages 4-8 - 8 Gem Sticker Art Stitch Cards with Satin Ribbons | Barbie Arts and Crafts Craft Kit for Girls
- Price
- $16.14
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 8mo ago

Barbie Cross Stitch Kit for Kids Ages 6-12 | Beginner Embroidery & Needlepoint Craft Kit 7 Keychain Projects Arts and Crafts Gift for Girls
- Price
- $17.51
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 9mo ago

Barbie Sparkle Bracelet Making Kit 4 Reversible Shimmery Bracelets 100+ Traditional and Puffy Resin Stickers DIY Friendship Jewelry Girls Toys Arts and Crafts for Kids Age 8-12 Gifts for Girls
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

Play-Doh Barbie Designer Fashion Show Set Make Doll Clothes with 21 Accessories & Modeling Compound Kids Arts & Crafts for Girls & Boys Ages 5+
- Price
- $22.50
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 1y ago

Play-Doh Barbie Ruffles and Bows Set Make Doll Clothes with Modeling Compound & 9 Fashion Accessories Arts & Crafts for Girls & Boys 5+
- Price
- $13.34
- Rating
- 4.7/5
- Reviews
- 402
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
69
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 94%
Open market
17%
- Horizon Group USA34%
- Barbie19%
- Tara Toys14%
- QLOVEA7%
- Play-Doh4%
- CRAFTILOO4%
- Open — no brand owns it (8 brands, 17%)
Demand
Barbie Arts and Crafts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked
Search terms
Top Barbie Arts and Crafts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- barbie arts and crafts19K/yr
- barbie craft15K/yr
- barbie art10K/yr
- barbie activity6K/yr
- barbie crafts for girls ages 6-87K/yr
- barbie crafts for girls ages 4-66K/yr
- barbie art set5K/yr
- barbie games for girls 5-85K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Arts and Crafts
We read the reviews and the return reasons for every product selling here.
“The box is relatively small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Arts and Crafts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








