Barbie 3 Story Townhouse
FailThe top 5 brands take 100% of clicks, so Barbie 3 Story Townhouse is a Fail.
- Flapen Score
- 25 / 100Ranks 3,087 of 3,143 Toys & Games niches · −21 vs the category median of 4625
- Market size
- $12K/yr32K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 57 sellers
Flapen Score
Barbie 3 Story Townhouse against its category
The dotted line is the Toys & Games average. Past it, Barbie 3 Story Townhouse is stronger. Inside it, weaker.
Market
The Barbie 3 Story Townhouse market on Amazon at a glance
Shoppers on Amazon United States searched for Barbie 3 Story Townhouse 32K times last year and spent an estimated $12K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $12Ka year
- Peak month
- December12.0× the quietest month
- Top search term
- barbie getaway house9K searches a year
02 · Price
A sale here is worth $59.53.
Listings sell for $59.53 on average, from $28.46 to $186.14. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $59.53 that is $0 to $6K a year per listing.
- Average price
- $59.53inside the $15 to $100 sweet spot
- Price range
- $28.46–$186.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #184 within Dollhouses. It carries 3,893 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #184in Dollhouses
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 3,893per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Barbie 3 Story Townhouse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barbie Dollhouse Playset Getaway House with Accessories
- Price
- $28.99
- Rating
- 4.8/5
- Reviews
- 789
- Age
- 2y ago

Barbie 3-Story Townhouse Dollhouse with Accessories
- Price
- $99.03
- Rating
- 4.6/5
- Reviews
- 11,565
- Age
- 10y ago

Barbie Weekend Escape House Playset
- Price
- $37.56
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago

Style Shine Doll House Portable & Foldable Dollhouse w/ 60+ Pcs & 2 Dolls Play House Toy with Bedroom Bathroom Kitchen Furniture Playset Playhouse Gift for Girl Kid Toddler
- Price
- $40.10
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 2y ago

Style Shine Doll House Portable & Foldable Dollhouse w/ 60+ Pcs & 2 Dolls Play House Toy with Bedroom Kitchen Furniture Camping Playset Playhouse Gift for Girl Kid Toddler
- Price
- $40.00
- Rating
- 4.6/5
- Reviews
- 500
- Age
- 1y ago
Trending
estimated 90-day click momentum
Barbie Weekend Escape House Playset
- Price
- $37.56
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago

Barbie Dollhouse Playset Getaway House with Accessories
- Price
- $28.99
- Rating
- 4.8/5
- Reviews
- 789
- Age
- 2y ago

Style Shine Doll House Portable & Foldable Dollhouse w/ 60+ Pcs & 2 Dolls Play House Toy with Bedroom Bathroom Kitchen Furniture Playset Playhouse Gift for Girl Kid Toddler
- Price
- $40.10
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 2y ago

Dreamy Doll House Dollhouse Playhouse with Large Rooms & Big Furnitures Including Elevator Foldable Dolls House Toys Gifts for Girls Kids Ages 3+
- Price
- $66.82
- Rating
- 3.9/5
- Reviews
- 90
- Age
- 1y ago

Doll House for 11.5-inch Dolls 2-Story Foldable Dollhouse with 37 pcs Furnitures & Accessories Playhouse with Pet House Gifts for Girls Kids Toddlers
- Price
- $35.29
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch date
Barbie Weekend Escape House Playset
- Price
- $37.56
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago

Barbie Chelsea Toy Dollhouse and House Accessories
- Price
- $28.46
- Rating
- 4.8/5
- Reviews
- 1,138
- Age
- 1y ago

Style Shine Doll House Portable & Foldable Dollhouse w/ 60+ Pcs & 2 Dolls Play House Toy with Bedroom Kitchen Furniture Camping Playset Playhouse Gift for Girl Kid Toddler
- Price
- $40.00
- Rating
- 4.6/5
- Reviews
- 500
- Age
- 1y ago

Style Shine Doll House Portable & Foldable Dollhouse w/ 60+ Pcs & 2 Dolls Play House Toy with Bedroom Kitchen Pet House Camping Playset Playhouse Gift for Girl Kid Toddler
- Price
- $39.75
- Rating
- 4.5/5
- Reviews
- 354
- Age
- 1y ago

Dreamy Doll House Dollhouse Playhouse with Large Rooms & Big Furnitures Including Elevator Foldable Dolls House Toys Gifts for Girls Kids Ages 3+
- Price
- $66.82
- Rating
- 3.9/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
57
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Barbie70%
- Style Shine19%
- BETTINA11%
Demand
Barbie 3 Story Townhouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
Search terms
Top Barbie 3 Story Townhouse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- barbie getaway house9K/yr
- barbie apartment4K/yr
- barbie foldable doll house7K/yr
- barbie 3 story townhouse13K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie 3 Story Townhouse
We read the reviews and the return reasons for every product selling here.
“hard to set up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie 3 Story Townhouse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








