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baraja espaola

Skip it

Prices mostly outside the sweet spot ($5.28–$15.51) — this niche doesn't clear our bar today.

Market size 29Growth 20Conversion 55Competition 35Returns 96Price range 5Avg price 34Brand share 18Review moat 74Quality gap 35

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good526.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.06

avg listing price — sweet spot $15–$100

Market size

Okay$125K

$125K/yr · 270K searches

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Price range

Bad$5.28–$15.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, baraja espaola is a $125K/yr Amazon United States market (270K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

baraja espaola market data

Units sold / yr
13K–15K
avg 750–1,000/product
Revenue / yr
$126K–$151K
units × avg price
Conversion rate
4.6%
Avg BSR
#269
Page quality
0%
Prime
100%
Sponsored
82%
Out of stock
0.0%
Avg brand age
52 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

23

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • CDBXRA57%
  • Fournier22%
  • Faisan6%
  • OIXXAF4%
  • LEQBO4%
  • Silaoburi3%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Top baraja espaola search terms

  • baraja espaola38K/yr
  • barajas espaolas originales48K/yr
  • cartas espaolas34K/yr
  • spanish playing cards20K/yr
  • baraja espaola de plastico15K/yr
  • baraja mexicana18K/yr
  • spanish cards11K/yr
  • briscas cards puerto rico10K/yr
  • naipes espaoles13K/yr
  • mexican playing cards7K/yr
All search terms

Top baraja espaola products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$25K30%$37K40%$50K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about baraja espaola

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Really great quality cards”

Design-Overall17%

“The colors and design are great”

Color8%

“Vibrant color”

Durability8%

“theyre very durable. including the box”

Value For Money7%

“Great price”

Advertised Vs Actual Product6%

“Came as advertised”

Material Quality5%

“high quality material”

Fun/Entertainment Experience5%

“I spend hours playing this with my family I love it”

Gifting Purpose3%

“I was going to give these as a gift”

Soft Feel2%

“They feel smooth in your hands”

What buyers complain about

Quality-Overall28%

“Poor quality cards”

Grip14%

“Only complaint is that they are a little slippery”

Material Quality11%

“I do not like the material”

Durability11%

“I hate when they start breaking apart”

Strength6%

“these are just too flimsy”

Shape/Style2%

“Also, I feel that the shape of the cards is a bit off”

Thickness2%

“They do seem a little thin compared to typical playing cards”

Top return reasons

Size-Overall27%
Quality-Overall13%
Material Quality12%
Advertised Vs Actual Product11%
Value For Money9%
Grip6%
Color6%
Functionality-Overall3%
Defective Material/Parts2%
Gifting Purpose2%

Common questions

Is baraja espaola profitable to sell on Amazon United States?
The niche generates $125K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (39/100).
How competitive is the baraja espaola niche?
8 brands and 23 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in baraja espaola?
Top complaints mined from reviews: Quality-Overall, Grip, Material Quality. The return rate is 0.8%.
When does demand for baraja espaola peak?
Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the baraja espaola niche?
Listings span $5.28–$15.51; the average listing price is $10.06 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.