Is bakugo profitable to sell on Amazon United States?

The niche generates $255K/yr across 35 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the bakugo niche?

17 brands and 182 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in bakugo?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.5%.

When does demand for bakugo peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the bakugo niche?

Listings span $7.51–$65.25; the average listing price is $26.02 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.

bakugo

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.02

avg listing price — sweet spot $15–$100

Price range

Great$7.51–$65.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great367.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Good+31.6%

90-day search growth — must beat 0% to launch

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$255K

$255K/yr · 1.3M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, bakugo is a $255K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

bakugo market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $260K–$325K; units × avg price
Conversion rate: 0.7%
Avg BSR: #20,299
Page quality: 0%
Prime: 49%
Sponsored: 60%
Out of stock: 13.5%
Avg brand age: 36 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

182

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 82%

Open market

20%

YLQANONG32%
MABAIUDE18%
Xuminvty14%
Banpresto9%
IOONCHI4%
Ichibansho Figure4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top bakugo search terms

bakugo figure404K/yr +48.7%0.5% conv.
bakugo438K/yr +19.3%0.3% conv.
bakugo plush76K/yr +18.3%0.4% conv.
katsuki bakugo79K/yr +28.1%0.2% conv.
katsuki bakugo figure46K/yr +56.9%0.5% conv.
bakugo action figure32K/yr +80.5%0.2% conv.
bakugo merch44K/yr +10.0%0.2% conv.
bakugou figure41K/yr +39.4%0.3% conv.
bakugou41K/yr +1.5%0.2% conv.
my hero academia bakugo31K/yr +7.9%0.2% conv.

All search terms

Top bakugo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts

MABAIUDE$14.824.9★22 rev

YLQANONG MHA Figures Anime Bakugo Figure Statues Midoriya Izuku/Todoroki Shouto/Toga Himiko Anime Action Figurine 17CM/6.69IN

YLQANONG$11.394.6★236 rev

Xuminvty Katsuki Bakugo Hoodie Costume Adult Bakugo Cosplay Sweatshirt Anime Sweater Pullover (US Alpha X-Small Regular Regular Black 2)

Xuminvty$19.984.5★36 rev

YLQANONG Midoriya Izuku Look Up Figures MHA Todoroki Shouto Anime Figure Statues MHA Anime Action Figurine 10CM(3.94IN)

YLQANONG$7.514.5★65 rev

YLQANONG Bakugo Figures MHA Anime Figure Statues Midoriya Izuku Todoroki Shouto Toga Himiko Anime Action Figurine 16CM

YLQANONG$12.994.6★236 rev

Newest

by launch date

MABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts

MABAIUDE$14.8222 rev

2mo ago

Thunder Tech My Hero Academia Grandista - Bakugo Katsuki -

Thunder Tech$34.893 rev

3mo ago

Banpresto - My Hero Academia - Katsuki Bakugo II Maximatic Figure

Banpresto$35.8910 rev

6mo ago

YLQANONG Bakugo Figures MHA Anime Figure Statues Midoriya Izuku Todoroki Shouto Toga Himiko Anime Action Figurine 16CM

YLQANONG$12.99236 rev

7mo ago

Ichibansho Figure - My Hero Academia - Katsuki Bakugo (This is Our Story) Masterlise Collectible Statue

Ichibansho Figure$60.721 rev

8mo ago

What buyers say about bakugo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“have no complaints”

Gifting Purpose10%

“Best Christmass Gift”

Value For Money9%

“All in all the price point is more than fair for these”

Advertised Vs Actual Product9%

“Just as advertised”

Size-Overall6%

“it's nice for the size that it is”

Design-Overall4%

“very nice with the details”

Collectibles4%

“Cool figurine for collection”

Strength3%

“honestly a solid figure”

Developmental Needs3%

“good for kids”

Fun/Entertainment Experience2%

“Excellent toy”

What buyers complain about

Size-Overall14%

“The small card”

Quality-Overall14%

“Poor Quality”

Durability13%

“it broke easily”

Value For Money10%

“A little pricey”

Strength7%

“Its very easily broken”

Thickness4%

“the stand is really thick”

Weight Heavy4%

“It is somewhat heavy”

Advertised Vs Actual Product4%

“the face is much different than the photos”

Water Resistance3%

“wouldnt come off with water”

Defective Material/Parts3%

“One of the explosives broke”

Top return reasons

Defective Material/Parts28%

Size-Overall25%

Advertised Vs Actual Product20%

Add-Ons/Attachments7%

Durability4%

Value For Money4%

Sleeve Fit2%

Quality-Overall2%

Stitch/Finish/Polish2%

Assembly/Installation1%

Common questions

Is bakugo profitable to sell on Amazon United States?: The niche generates $255K/yr across 35 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the bakugo niche?: 17 brands and 182 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in bakugo?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.5%.
When does demand for bakugo peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the bakugo niche?: Listings span $7.51–$65.25; the average listing price is $26.02 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.