Back to School Pencils

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +725.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

+725.5%

Conversion, latest week

4.3%

Market size, estimated

$11Ka year

Peak month

August68.2× the quietest month

Top search term

back to school pencils15K searches a year

Listings sell for $11.63 on average, from $3.95 to $27.43. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $11.63 that is $0 to $1K a year per listing.

Average price

$11.63under the $15 to $100 sweet spot

Price range

$3.95–$27.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #631 within Drawing & Painting Supplies. It carries 7,266 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

94%

Out of stock, average day

23.8%

Average rank

#631in Drawing & Painting Supplies

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

7,266per listing

Listings tracked

35

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months