Back to School Crafts
PassBack to School Crafts scores 66 out of 100, a Pass. Shoppers spend an estimated $14K a year here, search demand grew +937.6% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 3,143 Toys & Games niches · +20 vs the category median of 4666
- Market size
- $14K/yr31K searches / yr
- 90-day growth
- +937.6%search demand this quarter
- Competition
- 28%top-5 click share · 56 brands · 61 sellers
Flapen Score
Back to School Crafts against its category
The dotted line is the Toys & Games average. Past it, Back to School Crafts is stronger. Inside it, weaker.
Market
The Back to School Crafts market on Amazon at a glance
Shoppers on Amazon United States searched for Back to School Crafts 31K times last year and spent an estimated $14K. The top 5 brands take 33% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +937.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +937.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $14Ka year
- Top search term
- back to school crafts10K searches a year
02 · Price
A sale here is worth $11.91.
Listings sell for $11.91 on average, from $6.01 to $24.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.91 that is $0 to $1K a year per listing.
- Average price
- $11.91under the $15 to $100 sweet spot
- Price range
- $6.01–$24.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #1,406 within Craft Kits. It carries 178 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 91%
- Out of stock, average day
- 22.1%
- Average rank
- #1,406in Craft Kits
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 178per listing
- Listings tracked
- 70
04 · Newcomers
0 of last year's 28 launches cleared the first-year sales bar.
28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 28
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Back to School Crafts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
56 flat
Sellers
61
Top-5 brand share
33%
Top 20: 77%
Top-5 click share
28%
Top 20: 64%
Open market
61%
- Brand 19%
- Brand 27%
- Brand 36%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Back to School Crafts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 78.3× · 10 of 12 months tracked
Search terms
Top Back to School Crafts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- back to school crafts10K/yr
- back to school craft7K/yr
- back to school crafts for kids7K/yr
- back to school activities3K/yr
- first day of school activities4K/yr
Reviews and returns
What reviews say buyers love and hate about Back to School Crafts
We read the reviews and the return reasons for every product selling here.
“sticking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Back to School Crafts questions
Answered from the same tracked data.