Babydolls

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+21.0%

Conversion, latest week

1.2%

Market size, estimated

$36Ka year

Peak month

December8.0× the quietest month

Top search term

babydolls68K searches a year

Listings sell for $30.22 on average, from $9.42 to $59.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.22 that is $0 to $3K a year per listing.

Average price

$30.22inside the $15 to $100 sweet spot

Price range

$9.42–$59.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #688 within Dolls. It carries 1,355 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#688in Dolls

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,355per listing

Listings tracked

76

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months