Baby Workout Toys

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

4.3%

Market size, estimated

$155Ka year

Peak month

December1.9× the quietest month

Top search term

baby weights27K searches a year

Listings sell for $25.01 on average, from $9.48 to $82.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $25.01 that is $3K to $6K a year per listing.

Average price

$25.01inside the $15 to $100 sweet spot

Price range

$9.48–$82.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

1.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #152 within Rattles & Plush Rings. It carries 967 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

96%

Out of stock, average day

7.0%

Average rank

#152in Rattles & Plush Rings

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

967per listing

Listings tracked

23

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months