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Baby Shark Tonie

Fail

The top 5 brands take 100% of clicks, so Baby Shark Tonie is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$343K/yr248K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
61%top-5 click share · 4 brands · 215 sellers

Flapen Score

Baby Shark Tonie against its category

The dotted line is the Toys & Games average. Past it, Baby Shark Tonie is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark Tonie market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shark Tonie 248K times last year and spent an estimated $343K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
6.9%
Market size, estimated
$343Ka year
Top search term
baby shark book52K searches a year

02 · Price

A sale here is worth $19.94.

Listings sell for $19.94 on average, from $10.23 to $34.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $19.94 that is $15K to $20K a year per listing.

Average price
$19.94inside the $15 to $100 sweet spot
Price range
$10.23–$34.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Musical Toys. It carries 1,970 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#111in Musical Toys
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
1,970per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Baby Shark Tonie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

215

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

0%

  • Brand 160%
  • Brand 229%
  • Brand 37%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Baby Shark Tonie search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Prime Day '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Baby Shark Tonie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shark book52K/yr
  • blippi tonie39K/yr
  • baby shark tonie28K/yr
  • cocomelon tonie28K/yr
  • baby shark books12K/yr
  • pinkfong book5K/yr
  • playtime puppy tonie13K/yr
  • tonies favorite childrens songs9K/yr
  • dog tonie7K/yr
  • tonies cocomelon9K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shark Tonie

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Value For Money”
1.6%of orders come back
“A little expensive”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Shark Tonie questions

Answered from the same tracked data.