Baby Shark Tonie
FailThe top 5 brands take 100% of clicks, so Baby Shark Tonie is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $343K/yr248K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 61%top-5 click share · 4 brands · 215 sellers
Flapen Score
Baby Shark Tonie against its category
The dotted line is the Toys & Games average. Past it, Baby Shark Tonie is stronger. Inside it, weaker.
Market
The Baby Shark Tonie market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Shark Tonie 248K times last year and spent an estimated $343K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.
- Searches, last 12 months
- 248K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $343Ka year
- Top search term
- baby shark book52K searches a year
02 · Price
A sale here is worth $19.94.
Listings sell for $19.94 on average, from $10.23 to $34.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $19.94 that is $15K to $20K a year per listing.
- Average price
- $19.94inside the $15 to $100 sweet spot
- Price range
- $10.23–$34.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Musical Toys. It carries 1,970 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #111in Musical Toys
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 1,970per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Baby Shark Tonie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tonies Blippi Audio Toy Figurine from Moonbug
- Price
- $19.90
- Rating
- 4.8/5
- Reviews
- 1,137
- Age
- 2y ago

Tonies Favorite Childrens Songs: Playtime Puppy Audio Toy Figurine
- Price
- $19.69
- Rating
- 4.9/5
- Reviews
- 1,090
- Age
- 5y ago

Baby Shark Sing-Alongs 10 Button Sound Book | Baby Shark Toys | Learning & Education Toys | Interactive Baby Books for Toddlers 1-3 | Gifts for Boys & Girls
- Price
- $17.95
- Rating
- 4.8/5
- Reviews
- 10,097
- Age
- 6y ago

Tonies CoComelon: JJ Audio Toy Figurine from Moonbug
- Price
- $19.27
- Rating
- 4.9/5
- Reviews
- 973
- Age
- 4y ago

Baby Shark Nursery Rhymes 10 Button Sound Book| Learning & Education Toys | Interactive Baby Books for Toddlers 1-3 | Gifts for Boys & Girls
- Price
- $19.49
- Rating
- 4.8/5
- Reviews
- 1,705
- Age
- 5y ago
Trending
estimated 90-day click momentum
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
- Price
- $19.97
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 6mo ago

Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)
- Price
- $25.59
- Rating
- 4.8/5
- Reviews
- 10,329
- Age
- 11y ago

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
- Price
- $19.75
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 6mo ago

Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
- Price
- $25.60
- Rating
- 4.8/5
- Reviews
- 10,329
- Age
- 11y ago

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
- Price
- $16.33
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 2y ago
Newest
by launch date
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
- Price
- $19.75
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 6mo ago

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
- Price
- $19.97
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 6mo ago

Tonies Ms. Rachel Audio Toy Figurine
- Price
- $25.17
- Rating
- 4.9/5
- Reviews
- 988
- Age
- 1y ago

Tonies Cody Audio Toy Figurine from Cocomelon
- Price
- $19.20
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 1y ago

Tonies Favorite Childrens Songs: Bugs! Audio Toy Figurine
- Price
- $19.79
- Rating
- 4.8/5
- Reviews
- 324
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
215
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 96%
Open market
0%
- Tonies60%
- Pinkfong29%
- Blippi7%
- Born to Love4%
- Open — no brand owns it (0%)
Demand
Baby Shark Tonie search demand
Weekly searches over the year. Pick a range.
Search terms
Top Baby Shark Tonie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shark book52K/yr
- blippi tonie39K/yr
- baby shark tonie28K/yr
- cocomelon tonie28K/yr
- baby shark books12K/yr
- pinkfong book5K/yr
- playtime puppy tonie13K/yr
- tonies favorite childrens songs9K/yr
- dog tonie7K/yr
- tonies cocomelon9K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shark Tonie
We read the reviews and the return reasons for every product selling here.
“A little expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shark Tonie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








