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Baby Shark Stickers

Fail

Prices span $4.81–$12.09, mostly outside the sweet spot, so Baby Shark Stickers is a Fail.

Flapen Score
31
31 / 100
Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46
Market size
$34K/yr51K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
86%top-5 click share · 10 brands · 42 sellers

Flapen Score

Baby Shark Stickers against its category

The dotted line is the Toys & Games average. Past it, Baby Shark Stickers is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shark Stickers 51K times last year and spent an estimated $34K. The top 5 brands take 89% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
8.7%
Market size, estimated
$34Ka year
Peak month
August1.5× the quietest month
Top search term
baby shark stickers41K searches a year

02 · Price

A sale here is worth $7.64.

Listings sell for $7.64 on average, from $4.81 to $12.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $7.64 that is $2K to $4K a year per listing.

Average price
$7.64under the $15 to $100 sweet spot
Price range
$4.81–$12.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #915 within Stickers. It carries 6,295 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#915in Stickers
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
6,295per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Baby Shark Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

42

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

8%

  • Brand 134%
  • Brand 223%
  • Brand 318%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Baby Shark Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Baby Shark Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shark stickers41K/yr
  • baby shark sticker book5K/yr
  • baby shark sticker3K/yr
  • baby shark stickers for toddlers2K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shark Stickers

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Size-Overall”
0.9%of orders come back
“I ended up throwing the little ones away because they were so small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Shark Stickers questions

Answered from the same tracked data.