Baby Shark Bath Toys
FailThe top 5 brands take 95% of clicks, so Baby Shark Bath Toys is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $81K/yr104K searches / yr
- 90-day growth
- +19.1%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 28 sellers
Flapen Score
Baby Shark Bath Toys against its category
The dotted line is the Toys & Games average. Past it, Baby Shark Bath Toys is stronger. Inside it, weaker.
Market
The Baby Shark Bath Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Shark Bath Toys 104K times last year and spent an estimated $81K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +19.1%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $81Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- baby shark bath toys71K searches a year
02 · Price
A sale here is worth $15.58.
Listings sell for $15.58 on average, from $9.74 to $21.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.58 that is $4K to $8K a year per listing.
- Average price
- $15.58inside the $15 to $100 sweet spot
- Price range
- $9.74–$21.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #560 within Bath Toys. It carries 2,850 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #560in Bath Toys
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,850per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Baby Shark Bath Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Robo Alive Junior Baby Shark New Silicon Fins Version Swimming Mini Baby Shark (3 Pack) by ZURU
- Price
- $15.39
- Rating
- 4.1/5
- Reviews
- 642
- Age
- 3y ago

Robo Alive Junior Baby Shark New Silicon Fins Version Singing and Swimming Baby Shark (Yellow) by ZURU
- Price
- $12.89
- Rating
- 4.5/5
- Reviews
- 1,753
- Age
- 3y ago

Hely Cancy Bath Toys for Kids - No Hole Baby Toys for 18 Months and up Infant Boys Girls Shower Water Pool Toys
- Price
- $10.37
- Rating
- 4.8/5
- Reviews
- 907
- Age
- 2y ago

Nickelodeon Baby Shark 5 Pc Finger Puppet Set - Party Favors Educational Bath Toys Story Time Beach Toys Playtime 5 Count (Pack of 1)
- Price
- $9.74
- Rating
- 4.8/5
- Reviews
- 3,575
- Age
- 4y ago

Nickelodeon Pink Fong Baby Shark Bath Toys Set for Childrens Tub Time - Cups Finger Puppets and Bath Squirters Blue/Green 10 Pieces
- Price
- $14.68
- Rating
- 4.8/5
- Reviews
- 607
- Age
- 4y ago
Trending
estimated 90-day click momentum
WowWee Baby Shark Bath Squirt Toy 4-Pack Big Show!
- Price
- $15.56
- Rating
- 4.7/5
- Reviews
- 2,554
- Age
- 5y ago

Nickelodeon Pink Fong Baby Shark Bath Toys Set for Childrens Tub Time - Cups Finger Puppets and Bath Squirters Blue/Green 10 Pieces
- Price
- $14.68
- Rating
- 4.8/5
- Reviews
- 607
- Age
- 4y ago

Franco Baby Shark Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap 24 in x 50 in Kids
- Price
- $19.09
- Rating
- 4.7/5
- Reviews
- 16,884
- Age
- 5y ago

Little Kids Baby Shark NO Spill Musical Bubble Machine Bubble Toy for Baby Toddlers and Amazon Toys Exclusive with 20oz of Extra Bubble Solution 91273E Multicolor
- Price
- $19.70
- Rating
- 4.2/5
- Reviews
- 3,342
- Age
- 4y ago

Robo Alive Junior Baby Shark New Silicon Fins Version Singing and Swimming Daddy Shark (Blue) by ZURU
- Price
- $14.43
- Rating
- 4.5/5
- Reviews
- 1,753
- Age
- 3y ago
Newest
by launch date
No Hole Bath Toys for Kids - Shark Bath Toys Set with Bath Net & Storage - Floating Toys for Water Pool Shower
- Price
- $18.05
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago

Hely Cancy Bath Toys for Kids - No Hole Baby Toys for 18 Months and up Infant Boys Girls Shower Water Pool Toys
- Price
- $10.37
- Rating
- 4.8/5
- Reviews
- 907
- Age
- 2y ago

No Hole Mold Free Baby Bath Toys for Kids Ages 1-3 Water Toys for 6-12 Months Infants with Storage Bag Baby Shark Toys for Pool Bathtub Beach Shower Tub Ideal Gifts for Kids Boys and Girls
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 717
- Age
- 2y ago

Robo Alive Junior Baby Shark New Silicon Fins Version Swimming Mini Baby Shark (3 Pack) by ZURU
- Price
- $15.39
- Rating
- 4.1/5
- Reviews
- 642
- Age
- 3y ago

Robo Alive Junior Baby Shark New Silicon Fins Version Singing and Swimming Baby Shark (Yellow) by ZURU
- Price
- $12.89
- Rating
- 4.5/5
- Reviews
- 1,753
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
28
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
3%
- Robo Alive57%
- Ginsey16%
- Hely Cancy15%
- WowWee4%
- Franco3%
- Little Kids2%
- Open — no brand owns it (2 brands, 3%)
Demand
Baby Shark Bath Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Baby Shark Bath Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shark bath toys71K/yr
- baby shark pool toys8K/yr
- baby shark toys for bath6K/yr
- baby shark water toy4K/yr
- baby shark bath toy8K/yr
- baby shark bath4K/yr
- baby shark bath toys toddlers 2-43K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shark Bath Toys
We read the reviews and the return reasons for every product selling here.
“doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shark Bath Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








