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Baby Shark Bath Toys

Fail

The top 5 brands take 95% of clicks, so Baby Shark Bath Toys is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$81K/yr104K searches / yr
90-day growth
+19.1%search demand this quarter
Competition
75%top-5 click share · 8 brands · 28 sellers

Flapen Score

Baby Shark Bath Toys against its category

The dotted line is the Toys & Games average. Past it, Baby Shark Bath Toys is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark Bath Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shark Bath Toys 104K times last year and spent an estimated $81K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+19.1%
Conversion, latest week
5.0%
Market size, estimated
$81Ka year
Peak month
December3.7× the quietest month
Top search term
baby shark bath toys71K searches a year

02 · Price

A sale here is worth $15.58.

Listings sell for $15.58 on average, from $9.74 to $21.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.58 that is $4K to $8K a year per listing.

Average price
$15.58inside the $15 to $100 sweet spot
Price range
$9.74–$21.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #560 within Bath Toys. It carries 2,850 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#560in Bath Toys
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,850per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Baby Shark Bath Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 157%
  • Brand 216%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Baby Shark Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Baby Shark Bath Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shark bath toys71K/yr
  • baby shark pool toys8K/yr
  • baby shark toys for bath6K/yr
  • baby shark water toy4K/yr
  • baby shark bath toy8K/yr
  • baby shark bath4K/yr
  • baby shark bath toys toddlers 2-43K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shark Bath Toys

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Durability”
1.2%of orders come back
“doesnt last”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Shark Bath Toys questions

Answered from the same tracked data.