Baby Safe Paint
FailShoppers spend an estimated $49K a year here, so Baby Safe Paint is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $49K/yr52K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 36 sellers
Flapen Score
Baby Safe Paint against its category
The dotted line is the Toys & Games average. Past it, Baby Safe Paint is stronger. Inside it, weaker.
Market
The Baby Safe Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Safe Paint 52K times last year and spent an estimated $49K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $49Ka year
- Peak month
- September2.9× the quietest month
- Top search term
- non toxic finger paint for babies13K searches a year
02 · Price
A sale here is worth $16.03.
Listings sell for $16.03 on average, from $5.49 to $29.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.03 that is $2K to $4K a year per listing.
- Average price
- $16.03inside the $15 to $100 sweet spot
- Price range
- $5.49–$29.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Drawing & Painting Supplies. It carries 1,454 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Drawing & Painting Supplies
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,454per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Baby Safe Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ABEIER Washable Finger Paint for Toddlers 1-3 12 Non-Toxic Colors
- Price
- $13.16
- Rating
- 4.7/5
- Reviews
- 1,554
- Age
- 3y ago

Honeysticks Non Toxic Finger Paint (6 Bright Colors) Washable from Skin Safe Finger Painting for Toddlers Kids Ages 1-3 2-4 3-5 Perfect First Paint for Little Artists Age 1+ Water Based Eco
- Price
- $29.57
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 2y ago

Jar Melo Washable Finger Paints for Toddlers 10 Colors Large Capacity (2.1fl oz) Non Toxic Baby Paint for Hand and Feet Safe Art Supplies Preschool Learning Gifts for Kids Age 2+
- Price
- $18.36
- Rating
- 4.5/5
- Reviews
- 1,847
- Age
- 5y ago

Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago

Veggie Baby Edible Finger Paint for Babies - Non Toxic Baby Safe Paint Powder 5 Pouches Vegan Vegetable Colors Easy Clean Made in USA Creative Play for 6 Months+
- Price
- $20.49
- Rating
- 4.4/5
- Reviews
- 1,824
- Age
- 7y ago
Trending
estimated 90-day click momentum
Washable Finger Paint for Toddlers & Kids - 12 Vibrant Colors - Non-Toxic Baby Safe Art Supplies - Easy Clean Up Finger Painting Set for Early Learning DIY Crafts & School Projects
- Price
- $10.67
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 6mo ago

ABEIER Washable Finger Paint Powder 8 Colors Baby Safe Non-Toxic Ages 1-6+
- Price
- $21.50
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 8mo ago

Shuttle Art Washable Finger Paint for Toddlers 15 Vibrant Colors (1.2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers 1-3 Kids Arts and Crafts
- Price
- $14.42
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 10mo ago

Shuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago

Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black
- Price
- $9.94
- Rating
- 4.4/5
- Reviews
- 269
- Age
- 1y ago
Newest
by launch date
Washable Finger Paint for Toddlers & Kids - 12 Vibrant Colors - Non-Toxic Baby Safe Art Supplies - Easy Clean Up Finger Painting Set for Early Learning DIY Crafts & School Projects
- Price
- $10.67
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 6mo ago

ABEIER Washable Finger Paint Powder 8 Colors Baby Safe Non-Toxic Ages 1-6+
- Price
- $21.50
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 8mo ago

Shuttle Art Washable Finger Paint for Toddlers 15 Vibrant Colors (1.2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers 1-3 Kids Arts and Crafts
- Price
- $14.42
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 10mo ago

Shuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago

EXTRIC Finger Paint for Toddlers 1-3 Washable 12 PK 2 OZ Tempera Paints
- Price
- $11.11
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
36
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
11%
- ABEIER21%
- Crayola21%
- Jar Melo18%
- Honeysticks12%
- Veggie Baby10%
- AROIC7%
- Open — no brand owns it (7 brands, 11%)
Demand
Baby Safe Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Baby Safe Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- non toxic finger paint for babies13K/yr
- non toxic finger paint for toddlers 1-313K/yr
- non toxic finger paint9K/yr
- baby finger paint10K/yr
- non toxic baby paint4K/yr
- baby safe finger paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Safe Paint
We read the reviews and the return reasons for every product selling here.
“colors dont show up that well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Safe Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








