Baby Learning Toys 6 to 12 Months

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

2.5%

Market size, estimated

$22Ka year

Peak month

December6.7× the quietest month

Top search term

infant learning toys21K searches a year

Listings sell for $19.79 on average, from $6.20 to $45.47. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $19.79 that is $0 to $2K a year per listing.

Average price

$19.79inside the $15 to $100 sweet spot

Price range

$6.20–$45.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #47 within Early Development & Activity Toys. It carries 15,474 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#47in Early Development & Activity Toys

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

15,474per listing

Listings tracked

38

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months