Baby Girl Toys 6 to 12 Months

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

264K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

2.2%

Market size, estimated

$129Ka year

Peak month

December12.9× the quietest month

Top search term

vtech baby toys117K searches a year

Listings sell for $21.88 on average, from $9.22 to $52.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $21.88 that is $0 to $2K a year per listing.

Average price

$21.88inside the $15 to $100 sweet spot

Price range

$9.22–$52.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #135 within Early Development & Activity Toys. It carries 18,053 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#135in Early Development & Activity Toys

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

18,053per listing

Listings tracked

65

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months