Baby Game

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

+10.6%

Conversion, latest week

2.7%

Market size, estimated

$66Ka year

Top search term

baby 1st birthday16K searches a year

Listings sell for $16.18 on average, from $9.45 to $25.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.18 that is $2K to $4K a year per listing.

Average price

$16.18inside the $15 to $100 sweet spot

Price range

$9.45–$25.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #64 within Early Development & Activity Toys. It carries 6,943 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#64in Early Development & Activity Toys

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

6,943per listing

Listings tracked

45

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months