Baby Fidget Toy

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

5.5%

Market size, estimated

$94Ka year

Top search term

baby fidget toy48K searches a year

Listings sell for $12.76 on average, from $6.20 to $41.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.76 that is $1K to $3K a year per listing.

Average price

$12.76under the $15 to $100 sweet spot

Price range

$6.20–$41.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Early Development & Activity Toys. It carries 4,617 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#67in Early Development & Activity Toys

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

4,617per listing

Listings tracked

53

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months