Baby Elf on the Shelf

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months

759K

Growth, 90 days vs prior 90

+39.1%

Conversion, latest week

2.0%

Market size, estimated

$231Ka year

Peak month

December165.2× the quietest month

Top search term

baby elf on the shelf228K searches a year

Listings sell for $14.99 on average, from $6.55 to $33.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $14.99 that is $37K to $45K a year per listing.

Average price

$14.99under the $15 to $100 sweet spot

Price range

$6.55–$33.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$37K–$45K

Returns

1.7%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #3,008 within Dolls. It carries 723 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

83%

Out of stock, average day

0.9%

Average rank

#3,008in Dolls

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

723per listing

Listings tracked

18

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months