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Baby Einstein Table

Fail

The top 5 brands take 100% of clicks, so Baby Einstein Table is a Fail.

Flapen Score
34
34 / 100
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Market size
$25K/yr17K searches / yr
90-day growth
+44.9%search demand this quarter
Competition
79%top-5 click share · 3 brands · 21 sellers

Flapen Score

Baby Einstein Table against its category

The dotted line is the Toys & Games average. Past it, Baby Einstein Table is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Einstein Table market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Einstein Table 17K times last year and spent an estimated $25K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+44.9%
Conversion, latest week
2.7%
Market size, estimated
$25Ka year
Peak month
December3.4× the quietest month
Top search term
leap frog table5K searches a year

02 · Price

A sale here is worth $55.30.

Listings sell for $55.30 on average, from $33.10 to $99.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $55.30 that is $0 to $6K a year per listing.

Average price
$55.30inside the $15 to $100 sweet spot
Price range
$33.10–$99.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #147 within Musical Toys. It carries 5,330 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#147in Musical Toys
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
5,330per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Baby Einstein Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 230%
  • Brand 312%

Demand

Baby Einstein Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Baby Einstein Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leap frog table5K/yr
  • baby einstein table5K/yr
  • leapfrog activity table3K/yr
  • leapfrog little office learning center2K/yr
  • leapfrog learn and groove musical table1K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Einstein Table

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Durability”
3.6%of orders come back
“Breaks easily”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Einstein Table questions

Answered from the same tracked data.