Baby Educational Toys 12-18 Months

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

+12.8%

Conversion, latest week

2.1%

Market size, estimated

$26Ka year

Peak month

December3.1× the quietest month

Top search term

12 month old13K searches a year

Listings sell for $19.73 on average, from $4.47 to $44.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.73 that is $0 to $2K a year per listing.

Average price

$19.73inside the $15 to $100 sweet spot

Price range

$4.47–$44.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #51 within Early Development & Activity Toys. It carries 11,910 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#51in Early Development & Activity Toys

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

11,910per listing

Listings tracked

62

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months