Baby Blocks 6 to 12 Months
strong incumbent ratings (4.7★) — Baby Blocks 6 to 12 Months doesn't clear our bar today.
Flapen Score
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Is Baby Blocks 6 to 12 Months profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Baby Blocks 6 to 12 Months is a $118K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Baby Blocks 6 to 12 Months: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.7% over the last 90 days and 4.2% of searches end in a purchase.
$118K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 26 products
Top Baby Blocks 6 to 12 Months products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Baby Einstein Alpha Stacks Baby Learning Blocks Soft Multisensory Stacking Toys with Letters A-Z Animals Colors & Textures Set of 4 Ages 3 Months+
- Price
- $13.02
- Rating
- 4.8/5
- Reviews
- 10,361
- Age
- 1y ago
B. toys One Two Squeeze Soft Building Blocks 10 Pack Blocks - 1 Baby
- Price
- $14.69
- Rating
- 4.8/5
- Reviews
- 18,944
- Age
- 20y ago
SpringFlower 3 in 1 Montessori Toys for Babies 0-3-6-12 Months Soft Baby Teething Stacking Building Blocks for Infants Sensory Developmental Education Toys for Toddler Baby 12-18 Months 22 PCS
- Price
- $21.97
- Rating
- 4.7/5
- Reviews
- 1,386
- Age
- 4y ago
Jyusmile Baby Toys 6-12 Months Montessori Toy for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Month
- Price
- $21.04
- Rating
- 4.6/5
- Reviews
- 2,395
- Age
- 3y ago
Infantino Super Soft Building Blocks BPA-Free 12-Piece Set
- Price
- $17.30
- Rating
- 4.8/5
- Reviews
- 807
- Age
- 5y ago
Trending
90-day click momentum
YMLGMAY Baby Blocks Montessori Baby Toys for 6-12 Months 10 Soft & Soft Teething Toy Shapes Colors Animals - One Two Squeeze Easter Basket Stuffers Toys for 1 2 Year Old Birthday Gifts
- Price
- $15.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
B. toys One Two Squeeze Soft Building Blocks 10 Pack Blocks - 1 Baby
- Price
- $14.69
- Rating
- 4.8/5
- Reviews
- 18,944
- Age
- 20y ago
Little Rawr 9 Pcs Baby Silicone & Wooden Stacking Blocks Food-Grade Silicone Baby Toy with Natural Wood Inserts Soft Chewable Montessori Blocks for Toddlers Animal Learning Toy
- Price
- $25.38
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago
SpringFlower 3 in 1 Montessori Toys for Babies 0-3-6-12 Months Soft Baby Teething Stacking Building Blocks for Infants Sensory Developmental Education Toys for Toddler Baby 12-18 Months 22 PCS
- Price
- $21.97
- Rating
- 4.7/5
- Reviews
- 1,386
- Age
- 4y ago
Baby Einstein Alpha Stacks Baby Learning Blocks Soft Multisensory Stacking Toys with Letters A-Z Animals Colors & Textures Set of 4 Ages 3 Months+
- Price
- $13.02
- Rating
- 4.8/5
- Reviews
- 10,361
- Age
- 1y ago
Newest
by launch dateYMLGMAY Baby Blocks Montessori Baby Toys for 6-12 Months 10 Soft & Soft Teething Toy Shapes Colors Animals - One Two Squeeze Easter Basket Stuffers Toys for 1 2 Year Old Birthday Gifts
- Price
- $15.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Baby Einstein Alpha Stacks Baby Learning Blocks Soft Multisensory Stacking Toys with Letters A-Z Animals Colors & Textures Set of 4 Ages 3 Months+
- Price
- $13.02
- Rating
- 4.8/5
- Reviews
- 10,361
- Age
- 1y ago
Little Rawr 9 Pcs Baby Silicone & Wooden Stacking Blocks Food-Grade Silicone Baby Toy with Natural Wood Inserts Soft Chewable Montessori Blocks for Toddlers Animal Learning Toy
- Price
- $25.38
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago
beeqoo Soft Baby Blocks Stacking & Building Toys for Babies and Toddlers 12 Pcs No Hole Squeeze Animal Blocks Sensory Teething Toys for Infant 6 Months+
- Price
- $25.02
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 1y ago
6-in-1 Baby Toys 6 to 12 Months Montessori Toys for Babies 6-12-18 Months Infant Teething Toy Stacking Blocks Rings Sensory Bin Sorting Sensory Educational Learning Gift for Toddlers Aged 1-3
- Price
- $34.62
- Rating
- 4.6/5
- Reviews
- 705
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 rising
Sellers
45
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
36%
- Baby Einstein16%
- B. toys13%
- Infantino12%
- Fisher-Price8%
- SpringFlower8%
- Jyusmile7%
Baby Blocks 6 to 12 Months demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Baby Blocks 6 to 12 Months search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby blocks 6 to 12 months37K/yr
- soft blocks for babies10K/yr
- soft blocks for babies 6-12 months20K/yr
- soft baby blocks12K/yr
- baby soft blocks10K/yr
- soft stacking blocks8K/yr
- soft stacking blocks for babies 6-12 months5K/yr
- soft blocks baby15K/yr
- soft building blocks for babies6K/yr
- sensory blocks for babies4K/yr
What reviews say buyers love and hate about Baby Blocks 6 to 12 Months
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Very engaging”
“Good quality and is safe in every way”
“True to color”
“Decent price”
“Its soft”
What buyers complain about
60% of reviews“These toys were tiny”
“seem overpriced for the quality”
“They don't even stick together properly”
“the base are hard”
“Baby toys are expensive”
Baby Blocks 6 to 12 Months return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Blocks 6 to 12 Months questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
