baby blocks 6 to 12 months
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.30avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$9.17–$34.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 152K searches
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,599.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, baby blocks 6 to 12 months is a $118K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
baby blocks 6 to 12 months market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $110K–$146K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #314
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 2.8%
- Avg brand age
- 41 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
45
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
36%
- Baby Einstein16%
- B. toys13%
- Infantino12%
- Fisher-Price8%
- SpringFlower8%
- Jyusmile7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top baby blocks 6 to 12 months search terms
- baby blocks 6 to 12 months37K/yr
- soft blocks for babies10K/yr
- soft blocks for babies 6-12 months20K/yr
- soft baby blocks12K/yr
- baby soft blocks10K/yr
- soft stacking blocks8K/yr
- soft stacking blocks for babies 6-12 months5K/yr
- soft blocks baby15K/yr
- soft building blocks for babies6K/yr
- sensory blocks for babies4K/yr
Top baby blocks 6 to 12 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baby Einstein Alpha Stacks Baby Learning Blocks Soft Multisensory Stacking Toys with Letters A-Z Animals Colors & Textures Set of 4 Ages 3 Months+
Baby Einstein$13.024.8★10,361 rev
B. toys One Two Squeeze Soft Building Blocks 10 Pack Blocks - 1 Baby
B. toys$14.694.8★18,944 rev
SpringFlower 3 in 1 Montessori Toys for Babies 0-3-6-12 Months Soft Baby Teething Stacking Building Blocks for Infants Sensory Developmental Education Toys for Toddler Baby 12-18 Months 22 PCS
SpringFlower$21.974.7★1,386 rev
Jyusmile Baby Toys 6-12 Months Montessori Toy for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Month
Jyusmile$21.044.6★2,395 rev
Infantino Super Soft Building Blocks BPA-Free 12-Piece Set
Infantino$17.304.8★807 rev
Newest
by launch date
YMLGMAY Baby Blocks Montessori Baby Toys for 6-12 Months 10 Soft & Soft Teething Toy Shapes Colors Animals - One Two Squeeze Easter Basket Stuffers Toys for 1 2 Year Old Birthday Gifts
YMLGMAY$15.471 rev
Baby Einstein Alpha Stacks Baby Learning Blocks Soft Multisensory Stacking Toys with Letters A-Z Animals Colors & Textures Set of 4 Ages 3 Months+
Baby Einstein$13.0210,361 rev
Little Rawr 9 Pcs Baby Silicone & Wooden Stacking Blocks Food-Grade Silicone Baby Toy with Natural Wood Inserts Soft Chewable Montessori Blocks for Toddlers Animal Learning Toy
Little Rawr$25.3875 rev
beeqoo Soft Baby Blocks Stacking & Building Toys for Babies and Toddlers 12 Pcs No Hole Squeeze Animal Blocks Sensory Teething Toys for Infant 6 Months+
beeqoo$25.02137 rev
6-in-1 Baby Toys 6 to 12 Months Montessori Toys for Babies 6-12-18 Months Infant Teething Toy Stacking Blocks Rings Sensory Bin Sorting Sensory Educational Learning Gift for Toddlers Aged 1-3
Somastung$34.62705 rev
Trending
90-day click momentumYMLGMAY Baby Blocks Montessori Baby Toys for 6-12 Months 10 Soft & Soft Teething Toy Shapes Colors Animals - One Two Squeeze Easter Basket Stuffers Toys for 1 2 Year Old Birthday Gifts
YMLGMAY$15.475.0★
B. toys One Two Squeeze Soft Building Blocks 10 Pack Blocks - 1 Baby
B. toys$14.694.8★
Little Rawr 9 Pcs Baby Silicone & Wooden Stacking Blocks Food-Grade Silicone Baby Toy with Natural Wood Inserts Soft Chewable Montessori Blocks for Toddlers Animal Learning Toy
Little Rawr$25.384.6★
SpringFlower 3 in 1 Montessori Toys for Babies 0-3-6-12 Months Soft Baby Teething Stacking Building Blocks for Infants Sensory Developmental Education Toys for Toddler Baby 12-18 Months 22 PCS
SpringFlower$21.974.7★
Baby Einstein Alpha Stacks Baby Learning Blocks Soft Multisensory Stacking Toys with Letters A-Z Animals Colors & Textures Set of 4 Ages 3 Months+
Baby Einstein$13.024.8★
What buyers say about baby blocks 6 to 12 months
What buyers praise and complain about, mined from review topics.What buyers love
“Very engaging”
“Good quality and is safe in every way”
“True to color”
“Decent price”
“Its soft”
“good size”
“Durable and easy to clean”
“Easy to use”
“Great educational item”
“It was a gift”
What buyers complain about
“These toys were tiny”
“seem overpriced for the quality”
“They don't even stick together properly”
“the base are hard”
“Baby toys are expensive”
“Dirty, scratched, used”
“The plastic also looks and feels very cheap”
“It is a choking hazzard”
“Not sturdy, tilts to where baby can barely stack things on”
“Right now, she doesnt quite know how to put the pieces inside of the actual bucket,”
Top return reasons
Common questions
- Is baby blocks 6 to 12 months profitable to sell on Amazon United States?
- The niche generates $118K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the baby blocks 6 to 12 months niche?
- 20 brands and 45 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in baby blocks 6 to 12 months?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.5%.
- When does demand for baby blocks 6 to 12 months peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the baby blocks 6 to 12 months niche?
- Listings span $9.17–$34.62; the average listing price is $18.30 (sweet spot $15–$100). The average incumbent carries 10,599 reviews — the moat a new listing must climb.